How to Add PPC Ads to a Website

How to Add PPC Ads to Your Website
1. First you need to locate a company that provides this service. Google is the biggest and probably the best, but there may be others that suit your needs just as readily. To sign up for Google's PPC service (called Adsense) simply browse to the
Google homepage
and click the 'Advertising Programs' link under the search bar on the main page. (NOTE: This ink appears after you click 'More' in the top navigation bar when you are using a Mozilla browser. You can sign up for any PPC service you want. Yahoo, MSN and a host of other, smaller companies offer them, too.
2. Sign up for the PPC add program. You will be asked to provide your name, address, payment information and website URL. Each service is different, and they feature differing ways to sign up for the PPC ad programs.

3. Each PPC company has a different platform and program. With Google, you simply cut and paste a piece of code into the HTML of your website page, and the ads appear on your site. This code is very simple: It pulls the ads from Google's servers and displays them on your site.
4. Paste the code into every page on which you want these ads to appear. You will need to understand a bit of HTML, so you can paste the code for the PPC ads in the right spot. Many people paste the code for the ads right into the middle of the page, so that they appear where visitors can easily see them and click on them.
5. Keep track of your PPC ad hits. Each time someone clicks on a PPC ad, you will be paid a price that is determined by how much someone is willing to pay for that click. This is like an auction, so certain keywords will work better. That is why it helps to have some understanding of SEO.