How to Advertise Personal Training

1. Use online resources. Establish a website that provides information about your credentials, your overall bio, how you can be contacted and the services you provide. You may also try to provide useful information to generate traffic to your site, such as fitness and weight loss tips, articles on fitness and areas for visitors to comment or upload information. Enrolling in an internet advertisement program like Google adsense may also help your website generate revenue and visibility. Social networking sites might also prove useful. Set up a fan site for your personal training services. You might also establish a personal training blog that you update regularly with fitness news and personal reflections on your trade.
2. Become an expert. Offer to be a guest speaker about fitness and personal training. Don't underestimate the value of the venue for your speaking engagements. A high school gym class, a church or a local civic center may all prove useful for getting your name out there. Try to keep your talk funny and engaging -- be memorable. Demonstrate physical activities and ask for audience participation to help you in any demonstrations. You might also upload personal training videos and speeches to online video forums like YouTube.

3. Use traditional fliers. Traditional fliers and business cards are still useful sources of advertising. Get permission to post your services at your local health club center's bulletin boards. Use the areas near the elevator of local office buildings or apartment complexes. Try to create a flier that is catchy, is free of spelling errors and has colorful graphics. Use a gimmick in your flier to get people hooked. For example, advertise for a free fitness demonstration that you will provide in the community. Dress professionally (clean workout suit, not skin-tight spandex) and put on a great performance. Offer a discount if people sign up for your services immediately after the demonstration.
4. Join a professional organization. Many personal training certification programs also offer membership services. Their websites will often have a link that lets visitors look through a directory of certified members who are available for services. Professional organizations like the National Academy of Sports Medicine also provide great networking opportunities with others in the field. Use those networking events to find out what the competitive rates are for services and marketing techniques that work for your colleagues.
5. Encourage referrals. Encourage your satisfied clients to tell their friends about you. Offer a free training session for every referral that they make. Be a great trainer and help your client to obtain noticeable results. There's no doubt that if they've had dramatic weight loss their friends and family will want to know how they did it.