Saturday, October 15, 2011
How to Make Money from Advertisers when Selling eBooks Online
1. Trial Pay is a new payment platform that increases your customer's willingness to pay for your product.
2. Here is the concept. You create a special offer or make your item free to the buyer if the buyer completes an offer with an advertiser. An offer is something like a free trial at NetFlix, 25 free music downloads from eMusic, a free audiobook from Audible, or a free membership to Blockbuster.
3. If your customer completes the offer, he gets your item for free or at a discount, and the advertiser pays you anywhere from $10 to $25 or more. So, instead of the customer paying you for the product, the advertiser pays you more than the customer would have.
4. To try this program, sign up for Trial Pay and create an account. (See the resources section below.) Then create an offer such as 'Get this eBook free!' Add the HTML to your product pages on your website.
5. Why does this strategy work? A customer willing to pay the full price for your eBook may be worth more to an advertiser than your retail price. Think of the big picture. Many online advertisers have customers with lifetime values that range in the $100 to $1,000s. For example, let's say your customer signs up for the NetFlix free trial. He decides likes the service, and converts to a paying customer. NetFlix can make $100s or $1,000s of dollars from that one customer over the next several years. NetFlix's investment was only $20 or so they paid you to get that customer through your website.
6. The customer gets a good deal, gets your eBook free, and gets to try a new product or service for free. You get paid a nice referral fee, and the advertiser gets a new customer. Everyone wins.
7. This type of passive income is much more efficient and can pay much more than pay per click advertising on Google Adsense through affiliate programs. You will still want to do those programs, too, but, the advertisers on Trial Pay will pay you much more.
8. Trial Pay is also a great way to acquire new customers that might not want to pay for your product. In essence, you can make more money from the advertisers than you make selling the actual eBook.
9. See the resource links below for more information on Trial Pay, how the program works, and to see an example of it in use on a website.
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