How to Write Keyword Content

1. Review carefully the keyword list supplied by the client. If the keywords have to do with a topic that is unfamiliar, then spend a bit of time on research. That way, you'll be able to write engagingly and intelligently on the subject at hand. Be sure that your research is thorough and that your facts are correct and able to be verified.
2. Make sure to know the keyword density desired by the client. Keyword density is the number of times the keyword or phrase needs to appear in the text of the content. Some keyword lists have primary and secondary keywords and phrases, with the greater importance and higher frequency of use typically being assigned to the primary keywords. In general, the primary keyword or phrase should appear in the title of the content piece, in the first sentence of each paragraph, and in the last sentence of each paragraph. Secondary keywords and phrases should be used at least once in each paragraph and, if the content article has subtitles, it is a good idea to include them there as well. Sometimes the client has specific keyword placement requirements that must be followed. Thus, before you start writing, make sure you understand exactly what the client needs.

3. Know the word count your client wants. The length of the content piece is another factor in how often your keywords will need to appear. Make sure that you adhere to the word count.
4. In most situations, the keyword or phrase must appear exactly how it is, even if that makes proper grammar a real challenge. There are times in which you will have to sacrifice grammar in order to use the keyword phrase exactly as it is. However, if you apply a bit of creative thought, these instances of improper grammar should be far and few between.
5. Use your writing skills. Vary sentence length and rhythm, but do not use overly complex sentence construction, as that is not suitable for web content writing. Do not overuse keyword phrases, as that will result in copy that is choppy and not enjoyable to read. Avoid using the same five shallow facts that every bulk content producer investing minimal time in research is using. Use real information, and write content that is informative and interesting.
6. Avoid do nothing words that add nothing of value to the content other than increasing the word count.
7. When you have completed the first draft of your content, read it out loud to make sure that it flows smoothly. Check for spelling and grammar errors. Do not rely on your word processing program to alert you to every error. Make any necessary corrections.
8. Double check your finished content piece against your keyword list and density requirements. Make sure each keyword is present and that each has appeared as many times as it should. If everything checks out, then you are ready to submit your content to your client.