How to Place Google PPC Ads on a Website

1. Log on to Google's home page at www.google.com. Below the search bar you will see 'Advertising Programs,' a blue link. Click this link.
2. Click the 'Sign Up Now' button on the following page on the right side, under Google's AdSense program. There will be two programs offered on the page: AdWords, which you can use to advertise your website on the left, and AdSense, the program that allows you to earn money from other people's ads.

3. Fill in your website's URL on the following page and check the two boxes.
4. Complete the ensuing sections that ask for your payee information, which is your name, address where you want to receive your check and contact information. If you already have a Google account, click the 'Already have an account?' link at the top of the page and sign in to your account. Then select the AdSense icon on your Google account page to begin.
5. Log in to your new AdSense account from your Google home page (click 'My account' at the top right on Google's home page). Then configure your AdSense ads by clicking 'AdSense Setup.' You can find the contextual (search-driven) ads under 'AdSense for Content.'
6. Choose text, which is simple lines of text, or graphic (banners and picture ads). Then copy the code.
7. Paste the code into your web page where you want the ads to appear. Upload the page to your web server, then verify that the ad is on on your website by visiting your web page.