1. Visit the YouTube Rental Partner Beta website and fill out the application form. The success of your application will depend on how many page views your current videos on YouTube have amassed
2. Check your email for confirmation from YouTube on the success of your application. This can take up to two months to process.
3. Configure your video settings in your YouTube account once you have Partner confirmation from YouTube. This includes 'Claiming' and 'Enabling' your target video for the Rental Partner Beta program.
4. Set a fixed price for a video, as of May 2010 between 99 cents and $19.99. Gauge the competition in the YouTube Store before choosing a price level.
5. Select the time frame a viewer is allowed to rent out your video. As a guideline, most videos headlining the front page of the YouTube Store are available for only 24 hours. However, you can increase this to 1 week if you wish to offer your users more flexibility and generate more purchases.
6. Access site statistics to determine how your video is performing.
7. Monitor your revenue from your rental videos, which will be paid as revenue share. You will not be charged Google Checkout Merchant transaction fees.