How to Build a Wordpress Blog People Want to Read

1. Choose a topic that you can provide unique and original information on. There are blogs on virtually every subject but some have much more coverage than others. Before you work on your WordPress blog ask yourself if you know enough about its topic to make it useful and original. You do not have to pick an obscure topic; you could choose even a popular one and adopt a unique approach to it.
2. Make your WordPress site easy to navigate. For example, add widgets for post categories, archives and tag clouds. Avoid large graphics that take forever to download on slow connections. As webmasters know from traffic analyses most people do not spend more than a few minutes on a single blog or website. If your blog is difficult to navigate visitors might leave without reading even a word.

3. Choose a user-friendly WordPress theme. It can be difficult to decide what theme to use on your blog because the idea of 'quality' is subjective. As a general guide look for a theme that makes text readable and does not have a busy, distracting background. Avoid themes that are too plain or common (such as the default WordPress theme) lest you give readers the impression that you do not care about what your blog looks like.
4. Avoid inserting too many ads or placing ads in inappropriate areas. Do not attempt to trick people into clicking ads on your WordPress blog. Not only could this be a violation of your agreement with your sponsors (as it is with Google AdSense); visitors who are misled this way eventually lose their respect in the blog author. If you want to command a following, put your readers first, not your wallet.
5. Update your blog often. Publishing a new post once a day or a couple of times a week has several advantages. It makes people come to your site often; it helps your WordPress blog rank better in search engines; and it increases the odds of readers sharing your posts via email, Facebook, Twitter and other means. If you had chosen a topic you love and know much about, it should not be hard for you to write about it often.
6. Express your opinion. A blog without the personal opinions of its author lacks personality. Sharing your honest thoughts can help secure readership for your blog if your thoughts are insightful, and depending on the topic, perhaps controversial.