How to Improve ROI With Analytics

1. Determine your business intention and know your ideal customer. Analytics not only show you what customers buy, but also what steps those customers took to get to the purchase. Use this information to tailor your content to target potential customers.
2. Use demographics and visitor geographic region information from analytics to help narrow and serve your target audience. This ensures your message gets to the right person at the right time.

3. Invest money in areas that affect search engine ranking and results. Website analytics allow you to monitor how many unique visitors your website attracts. Use this information to make decisions on how and where to promote your content on-site and off.
4. Identify traffic sources and referring keywords. Analytics show you which search engines direct traffic to your website and what keywords are utilized most often to find your site. Combat low unique visitor statistics by using this information to revamp your website content and make it search engine friendly.
5. Retain visitors once they land on your website. Analytics identify the most common entry and exit pages. Optimize your website by including more of what works well as well as changing what does not.