How to Make Money With Banner Advertising on Your Website

1. Define the subject and objectives of your website to determine the types of businesses you would like to advertise on your website. Banner ads perform best on websites that display content related to the product or service being advertised. Review your content and create a specific statement of what your website is about, what its objectives are and what businesses are related to the content displayed.
2. Find affiliate programs to join either by contacting individual companies or by joining a website such as Commission Junction, Clickbank or Google Adsense. Normally, if a website offers an affiliate program there is a link for more information in the footer of its website. Apply through the affiliate website to join an affiliate program. While some programs automatically approve all who apply, there are some that manually review applications and approve only those with websites that offer content related to their products or services.

3. Determine where the best positions are on your website for the banner advertisements. Banner advertisements generally get more clicks if they are placed above the fold. The fold is the portion of the website that appears without scrolling. This includes within the header, left and right sides and between paragraphs within the content.
4. Avoid cluttering your page by displaying too many advertisements. While it can be tempting to display as many advertisements to increase chances that visitors will click on one, displaying too many can be overwhelming so visitors either will skip that section or page altogether. Visitors must be able to read the content easily and clearly, without too many distractions from advertisements or they will quickly move off your website before having the chance to click on your advertisements.
5. Ensure that your webpage loads quickly and that visitors see the banners immediately when the page loads. Placing too many banner ads can result in the webpage loading slowly, causing a delay in visitors seeing the advertisements or even the page's content, especially if the site's content includes images and videos. If you decide to have several banners on your webpage, select static banners instead of ones with dynamic codes, or that use Flash technology. Visitors that reach a webpage that takes too long to load are more likely to exit rather than wait, or will read the entire webpage content before ads are finished loading.