Set Up Google Places Account
1. Go to Google's website and click on 'Business Solutions.' Select the 'Google Places' section. Sign in with your Google account email address and password.
2. Click 'Add New Business.' Enter your business phone number and click 'Find Business Information.' Review the search results and click 'Edit' next to your business if it is listed.
3. Enter your business information on the 'Basic Information' page, including business name, address, website and short description. Select up to five categories that describe your business. Enter other details that you want to add, such as business hours, customer payment options, images and videos of your business. Click the 'Submit' button when finished.
4. Select the method of verification you want to use, opting for the verification by phone for a faster option. Enter the PIN once you receive it from Google to complete the verification and setup of your Google Places account.
Create Google Ads
5. Go to the Google Places homepage (see 'Resources') and sign in with your Google Places account email address and password.
6. Click the 'Set Up Boost Ad' option on your Google Places dashboard.
7. Enter a description for your local business Google ads in the 'Ad Description' section.
8. Select whether you want to send visitors who click on your ads to your business website or to your business' Google Maps Place Page.
9. Click the check box next to the prepopulated categories for which you want your ads to show.
10. Select a recommended monthly budget amount or click 'Custom' and enter a specific budget amount.
11. Click the 'Continue' button. Enter your credit card billing information and review the Google ads you created. Click the 'Finish' or 'Submit' button when finished to complete the setup of your local ads.