Friday, March 16, 2012

How to Advertise a Website on Google for Free





1. Create your business description and website logo if you have not already. If your website has an 'About Me' page, you may choose to use this for your description.
2. Create an account with Google. Then go to Google.com/local.

3. Click on 'Put your business on Google maps'. Then click 'Add New Business'.
4. Fill out the information with your company name, business address, business phone number and email address, your URL and a business description. Select the category that your business will best fit in. Determine your operating hours (if applicable). Select payment options (paypal, VISA, cash, etc). Add a photo or logo. Add a video (if relevant). Then click 'Submit.'
5. Determine how you want to validate your account. If you opt to validate by phone, you will receive a call within one minute that will give you a code. Enter the code to verify the information. From there, Google will create your profile. This may take a few days.
6. Check back each day until your website goes live on Google Maps.

How to Make a Clickable Thesis Header Image





Word Document
1. Launch Microsoft Word or Works, and open the document in the work space.
2. Select the image with the mouse in the document that you want to link.

3. Click the 'Insert' tab, and click 'Hyperlink.' The 'Insert Hyperlink' window will open.
4. Select either 'Existing File or Web Page' or 'Create New Document' under 'Link To.'
5. Enter the URL of the hyperlink in the address field, or enter the document name to link to a document that hasn't been created yet. The header image in your thesis is now hyperlinked.
HTML Document
6. Open the HTML document in a text or Web page editor such as NotePad or Adobe Dreamweaver.
7. Locate the picture tag in the script , for exampe:
.
8. Add the hyperlink code in front of and behind the image tag. The hyperlink code always begins with 'a href' and ends with '/a.' For example:


. The link is now added to the image.

How to Register a Web Address With Google





Submission to Google Search Engine
1. Click on the Search Engine Submission page (see resources) to submit the URL to Google's Search Engine.
2. Insert the site's full URL, including the http:// prefix. In the 'Comments' field, insert comments or keywords that describe the content of the website.

3. Type in the security code and click 'Add URL'.
Register for Google Analytics
4. Open a Google Account (see resources) and register for a Google analytics account (see resources).
5. Fill in the website URL's, account name and time zone fields of the website. Click 'Continue'.
6. Submit the website owner's last name, first name and country. Click 'Continue'.Sign the user agreement and click 'Continue'.Obtain the tracking for Google Analytics. Copy it and paste it into the website's code page. Google Analytics will 'read' the code and can then provide data on the website's visitors.
7. Click 'Save and Finish'.
8. Go to the Google Analytics page (see resources) at periodic intervals to view the statistics on website visitors.

Thursday, March 15, 2012

The Best Way to Advertise on the Internet





Build a Facebook Fan Page
1. Go to Facebook.com and log in using your email address and password. In order to create a fan page on Facebook, you need to create or use an existing profile first. This is so your profile will show up as the owner of the page.
2. Navigate to the fan page creation area and select the kind of page you'd like to build. You can choose between a local business, a company, products, bands, entertainment and even charities.

3. Type in the required information. Depending on the page you choose, these details will differ slightly. For example, if you choose a local business, Facebook will ask for the address and phone number of your business. If you don't want this information on your fan page, select 'Company or Organization.' Once you add the requested information, click on 'Submit.' You'll be taken to the front of your fan page after it loads.
4. Add a profile image for your business. If you own a store, you may want to include a photo of either the exterior or one of the products you carry. You can then start filling out your 'wall' by adding status updates, a discussion forum, a photo gallery and more.
Use Google Adwords
5. Go to Google.com and scroll down to the bottom of the screen. Find the link that says 'Advertising Programs' and click on it. You'll be sent to a new screen. There you'll have a choice between Google Adwords and Google Adsense. Adwords are used to advertise your company, while Adsense is used by other online publishers to help you advertise by placing your ads on their website.
6. Click on the blue 'Get started with Adwords' button on the left of your screen. If you have a Gmail account, Google will ask that you log in to continue. If not, create a new account for your business. This email can remain private if you wish; it's just so Google can keep in touch with you better.
7. Click the bullet points on the account creation page that best describe your personal settings. For example, if you have a Gmail account, you'd click on the bullet next to 'I have an email address and password....' and then in the following setting you'd choose between using an existing Gmail account or creating a new one. If you choose an existing account, it'll ask you for your login information.
8. Click on the 'sign in' button to continue the account setup process. The next page you're sent to asks for your time zone and preferences. Make any necessary changes and click 'continue.' Google should verify your account within a few minutes. However, you won't be able to run ads through Google until you update your payment information.
9. Click on the 'sign into your Adwords account' link to be sent to your user dashboard. Here you'll be able to create an ad campaign, update account information as well as input your payment options. When creating a campaign, keep your monthly advertising budget in mind. You can even tell Google not to run ads after a certain amount has been spent for the month.
Use Twitter to Increase Traffic
10. Go to Twitter.com and click on the yellow 'Sign Up' button on the right-hand side of your screen. You'll be asked for things such as an email address, user name and password.
11. Click on the 'Create my account' when you're ready. You may need to activate your account by checking your email address. Sometimes this isn't required, but it changes from person to person.
12. Sign in using the name and password you used during your account creation. Once logged in, you'll want to update your profile so that your 'followers' can navigate to your website, business blog or Facebook fan page easily.
13. Click on the 'settings' link in the upper right-hand corner of the page to update your profile information. You can change your user name, email address, password and overall design in the settings area as well.
14. Click on the 'profile' link at the top of the page. Here you can upload an avatar or image of your business, list the business name, a website address and any other details you feel your visitors may want to know. For the best results, change your profile's 'bio' when you're having a sale or other promotion.

How to Increase CTR in PPC Search Engine up to 66%





1. Identify Your Advertising Objectives. There is no doubt that you have to identify the purposes of your advertisement. With those objectives, you will know how to write, optimize and test your strategy to improve your advertising. Otherwise, you will lose the direction and strategy in PPC online advertising game. Every advertisement must have their purposes! With the clear objectives, it is easier for you to write the powerful and response advertisement toward to your goals.
2. Know Your Audience in the Market. With the better understanding in your audience or people in your market, you can create the powerful and related advertising for them. You should have to identify the characteristics of those people in the market in order to help you to clarify what target your advertising is aimed.

3. Organize Your Account and Maximize the Effectiveness. Many studies reveal that the well-organized account, campaign and ad-group are affected directly to the CTR, particularly the quality score in Google Adwords. Your primarily task in organizing is to arrange effectively the relevancy and related PPC campaigns and ad-group. This has been proven that it will definitely help you to increase the relevancy, quality score and CTR.
4. Research Keywords Effectively. It is obvious that you have to research your own keywords. You must discover niche keywords for what people are searching. The more relevancy keywords you have, the more opportunities for increasing CTR you get! Also, you can create highly specified niche ad group based on the given niche keywords. With the specified ad group, you are maximizing the effectiveness.
5. Maximize the Power of Keywords Matching. In Google Adwords, there are several types of keywords: (1) Keyword Broad (2) Keyword Phrase (3) Keyword Exact and (4) Negative Keyword. To increase the CTR in your PPC advertising campaigns, you must utilize the power of those keywords. You have to use them all to maximize the utilization and reach wider range of potential buyers.
6. Avoid Duplicate Keywords Across Ad Groups. There are no any reasons why you have to put the same keywords and keyword types in more than one ad group. With the duplication, it will affect directly to the quality score and CTR in the long term.
7. Be Strategic to Bid Your Keywords. One of the major reasons why other people can not get high CTR is that their advertisement is in the low position. Many researches suggest that the great position should be in the first page or at least the second page of all search engines, ranking #1-#20. To get a great position in search engines, you have to have your own effective keyword bidding strategy. You can search and discover effective bidding strategies on the internet. There are many approaches for keyword bidding strategy on the internet.
8. Write the Eye-Catching Advertisement. Obviously, your advertisement must be eye-catching advertising. The more attractive advertising is, the more opportunities to increase CTR are! Many studies suggest that you have to insert the focus keywords in your advertising as much as possible, particularly in the first line of your advertisement. This approach has been proven that it works very well for many advertisers.
9. Use the Power Words like 'Buy', 'Sell', 'Order', 'Browse', 'Learn', 'See', 'Discover', 'Learn How' and 'Sign up' in Your Advertisement. To write the attractive advertisement, those words have been proven that they are very attractive for viewers to click on. You should test inserting those words into your advertisement and track your results. It is worthwhile to test!
10. Ensure that Keywords and Sites are Relevancy. With the relevancy between keywords and web sites, it will affect directly the quality score in Google Adwords. With the high quality score, your advertisement will be in the great position for viewers. That will increase indirectly the CTR rate! Many studies reveal that you have to ensure that your keywords will appear in the website or landing page, like header, title, META tags, and content.
11. Use the Relevancy Display URLs. Indirectly, using the relevancy display URLs will increase the quality score in Google Adwords. With the high score, you will get a great position in the search engine for your advertisement. Also, the display URL will be represented directly to the viewers. With the relevancy or related display URLs, it has been proven that viewers are willing to click on those URLs rather than spam or unrelated URLs.
12. Monitor, Track, Evaluate and Test. Another key to increase skyrocket your CTR is to monitor, track, evaluate and test everything in the PPC campaign where you can test. It is a great idea to test: (1) campaign and ad-group organization (2) keyword bidding strategy (3) keywords in ad-group (4) advertisements and (5) landing page or website in your PPC advertising campaigns. By effective testing, you have to monitor, track and evaluate systematically those results closely. Without the effectiveness, your monitoring, tracking and evaluation will be useless.

Tuesday, March 13, 2012

How to Put a Search Bar on Your Website Earn Cash





1. Join an online advertising network that offers pay-per-click search engine revenue. Popular networks include Ask Sponsored Listings and Google Adsense for Search.
2. Use your website design program to open the web page that will contain the search bar. Decide where on the page you wish to place the search box. Many websites locate this toward the top of the page to make it stand out.

3. Log on to your advertising network and access the 'Ads Setup' or 'Get Ads' section from the top menu of the user interface. Select the search bar advertising option.
4. Configure the search bar and search results page to fit the design style of your website. Advertising networks allow several configuration options including color scheme, search box size and the ability to include your site logo on the results page. When you have made your choices, select 'Get Code' under the configuration dialogue box.
5. Select and copy the script code snippet from the dialogue box.
6. Return to your website design program. Paste the code into the appropriate section of your web page. You may need to insert paragraph (p) or division (div) tags around the script code for it to work correctly.
7. Upload your web page to the server. Check your website to make sure the search engine works properly.

Monday, March 12, 2012

How to Publish Free Ads





1. Publish your ads on Craigslist. Craigslist offers separate ad posting sections to target users from different geographical territories. Select your region from the website's homepage and choose a category for your ad. Enter the title and description for your posting. Attach a picture, if applicable, and preview the ad before publishing it.
2. Publish free ads on US Free Ads website. Sign up for a new account on the website by clicking the 'Register' link. If you choose free registration, you can post only two ads. Create your ad after registering by clicking on the 'Post Ad' link. Select the category and add a heading and description for the message. If applicable, attach an image. Preview the ad and click on the 'Post' button to publish it.

3. Publish your ads on the Ad Post website. Register with the website by providing your email address. Create the ad by selecting a title and writing a description. Preview your message before posting it.

How to set up keywords for use with Google Adsense on your website





1. Create a free Google Adsense account by going here:https://www.google.com/adsense/login/en_US/
2. Write some articles and information that you can populate your website or blog with. This is very important because you need to have content on your website or a blog that is clear, informative, useful, and discusses something that people will want to read about and learn and which can also be considered a niche topic. For example, lets say that you know a lot about gardening - then make gardening articles your niche and try to really focus your articles on specific topics related to gardening. Always write your own content, and never plagiarize other people's work!

3. Get your site or blog up and running, log into your Google Adsense account, and copy and past the Google Adsense code into your web pages that have the content so that your ads will be targeted to your content. You want to target ads to your content, because as your audience see an ad that makes sense to them, they will click it, and you will make money.
4. Pay attention to your keyword density. What does this mean? You want to make sure that you optimizing your website with the correct keywords that are specific and relevant to the information people will find on your site. Google Adsense uses your keywords to serve up ads, so if you are writing about gardening, your keywords should encompass gardening and gardening topics.A really cool tool out there which will help you see what type of ads will be served up on your site based on your keywords is here:http://www.resultsgenerator.com/adsense/Go here, type in your keywords, and see what comes up! If the ads seem out of place to your site content and offerings, then you need to change your keywords. To figure out how to choose good keywords read my article here:http://www.ehow.com/how_2290082_optimize-website-keywords.html
5. Make sure that you keep your content focused and relevant to the niche topic that you are writing about. Remember the example we used earlier about gardening, and trying to keep the topics specific. This is important because Google Adsense will serve ads on your site that are based both on your keywords and on the content in your site. You want your keywords and your content to match as closely as possible so that you are serving relevant ads to your audience on your site. This is important because as they read your articles, they might see an ad that they would want to click on about flowers or gardening tools.
6. It is also important to chose the ad types that Google Adsense offers which will generate the best click-through rate from your audience. As you play with Google Adsense, you will notice that there are a lot of different ad types to choose from: rectangles, skyscrapers, squares, text ads, images, etc. The top four formats I recommend you use are:468x15 text ads
336x280 large rectangle
300x250 medium rectangle
160x600 wide skyscraper
7. Once you have chosen the format you want to use, make sure that you pick a color scheme that will blend the ads into your overall site design well. Make the border color and the background color the same color as your web site and the text color black or the color of your content.
8. Finally, once you have done all of the above steps, written some articles, implemented your Google Adsense ads into your site, and formatted everything correctly - you will want to keep your site or blog content fresh and updated! The more you write, and the more articles or content you have, the more visitors you get. Set a goal to try and write a new article everyday to keep your site interesting and your visitors interested in what you have to offer.

How to Make Money on Web for Free





1. Become an online web content writer. Look for writing job postings at sites such as Craigslist.org or FreelanceWritingGigs.com, or contact websites directly for available writing positions.
2. Offer to work for companies as a virtual assistant. Virtual assistants perform a wide variety of administrative, writing and website duties using the Internet from home. Both Elance.com and ODesk.com allow users to list their skills and connect with potential employers.

3. Sell your used or other unused clothes and household items through online auction sites such as eBay. There's no startup fee associated with using eBay; you pay only a small fee if the item sells.
4. Open a Google AdSense account and add it to your current blog or website. Joining AdSense is free, and when someone clicks an ad on your website, you earn money from that click.

How to Insert PHP Into WordPress





1. Launch WordPress and sign in as the 'admin' user to access the WordPress dashboard.
2. Choose 'Editor' under 'Appearances' from the Dashboard menu. Select a PHP file to edit from the list of files in the 'Templates' column on the right. Click the file name, insert PHP code into the file and click 'Update File' to save it.

3. Select a WordPress plugin that allows you to add PHP code to a post or page (see Resources). Install the plugin in your WordPress blog or website.
4. Click 'Plugins' from the Dashboard menu. Locate the plugin you installed and click the 'Activate' link under its name to activate it.
5. Click 'Add New' under 'Posts' to add a new post. Follow the plugin instructions to add PHP code to the post. Click 'Publish' to publish the post with the PHP code included.

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