Friday, January 25, 2013

How to Get My Organization on Google Public Service Ads





1. Meet the Google Grants legal requirements. Your organization must be based in the same country where the grant operates and possess 501(c)(3) status.
2. Choose sample keywords, create an ad copy sample and gather the organization's mission statement along with an explanation of how you will use the award, such as for seeking donations or promoting events. These items must accompany your Google Grants application. It's in your best interest that the submitted samples demonstrate a strong understanding of Google's numerous AdWords conditions, terms and guidelines.

3. Maintain a website with pages to which your ads can link. Your links should be keyword-relevant, meaning that advertising keywords must relate to your organization's programs and services.
4. Omit revenue-generating advertising from the organization's website. Google will not approve your grant application if your site features affiliate or AdSense links.
5. Log into the Gmail account that you associate with your organization. Create one if necessary.
6. Complete the one-time Google Grants application, found at the Google for Nonprofits site. Enter your name, job title, email address and phone number. Add your organization's information, specify your communication preferences and click 'Submit Application.'
7. Wait for a committee to evaluate your application and website's content. You may have to wait up to five months to receive the committee's decision.
8. Receive email notification of the committee's decision and your award status. Award recipients are issued instructions for creating a Google Grants AdWords account. Expect notification within five months of submitting the application.
9. Assign upcoming advertising campaigns to someone who can actively manage your organization's AdWords account if you receive the grant.

How to Find the Best Keywords For Your Blog, Website or Article





1. Write down a list of topics you are knowledgeable about. Even if you don't think that skill or knowledge you possess about a particular subject will be profitable, write it down anyway: you'd be surprised to find how many niche topics are in fact huge money-makers.
2. Go to Google Adword's Keyword Tool. You can find a link to it in the resources. Enter your keyword into the box and hit 'Get keyword ideas'.

3. Typically, a long list of keywords will populate. You're going to want to display three columns; everything else you can hide. Using the drop-down menu, make sure that 'Estimated Avg. CPC', 'Advertiser Competition' and 'Global Monthly Search Volume' are all displayed.
4. Click on 'Estimated Avg. CPC'. It will organize the list by highest earning CPC. CPC stands for 'cost-per-click'. By sorting the list by CPC, you can gain a general idea of how much each word is typically worth: i.e. how much the ads listed on your article or website will earn you per advertisement clicked. (Granted, Google and eHow both take a percentage of that money, so you won't exactly get the full amount shown.)
5. Review your keyword's advertiser competition. To do this, simply mouseover the green/teal bar next to your keyword, and a ranking will pop up. The rankings can vary from 'no advertiser competition' all the way to 'very high advertiser competition'. The best keywords are those who are rated as having anything at or above a high advertiser competition. This means that lots of advertisers are competing for this word, meaning that you will typically have a wealth of high-earning, related ads displayed on your article, website or blog.
6. Lastly, take heed of the global monthly search volume. This will give you some idea of how often people are searching for your word. While many people speak of the importance of making money off of 'niche' topics, don't be afraid of a high search volume: if you advertise your article or website and do proper SEO, you can get to the top of the search engines and -- if you have quality information -- beat out the competition, thus gaining the majority of those ad clicks for yourself. At the same time, however, a high-earning niche topic can definitely be the way to go. At this point, you'd want to size up your competition to decide what is the best route to take.
7. Implement your chosen keywords into your article, website or blog, making sure not to 'over-stuff' them. Whenever using keywords, also make sure that your writing still sounds natural, so as not to alienate readers: it's useless to spend all that time researching keywords only to have no one take the time to read what you've written.

How to Set Up a Website to Earn Cash





1. Set up your website as a blog or other informational site. Write about a topic that interests you or in which you have experience. This makes it easier to update the page and keep your motivation high. Update regularly to keep interest high and use a forum to allow comments. The more interested your readers are, the more likely they are to bookmark the page and come back for more.
2. Use Search Engine Optimization (SEO) to get your site at or near the top of search results. Using commonly searched keywords in your blog or articles will help search engines identify your content and its relevance. Don't force terms where they don't fit. Doing this can actually reduce the ranking of your site if search engines like Google catch on. Hire an SEO expert for quick optimization, but research them thoroughly to prevent damage to your site's ranking.

3. Sign up for Google AdSense or become an affiliate with a well-known Internet store, such as Amazon. AdSense will earn you cash every time a visitor clicks the ads on your site. Google makes money with each click and a percentage of that revenue is paid to you. Online marketplaces like Amazon.com will advertise products on your site and you earn a commission for each product that sells. If you sell over a certain amount each month, the pay percentage will increase.

How to Write a Terms and Conditions Page for a Website





How to Write a Terms and Conditions Page for a Website
1. First consider what you need to include on your terms and conditions page. What possible problems could someone encounter by using your site? What is your site's main purpose? What does your site not intend to do?
2. Write down these issues and concerns on a piece of paper. Then order them according to importance. If you have a lawyer or know someone who is an expert in the field of law, ask him to look over your list of concerns (and your website) and give you advice on what to say and how to say it.

3. Look at the terms and conditions pages of websites that are in the same industry as yours. Take note of what their terms and conditions are. Many sites that offer pricing information on cars, travel deals or other products always mention that prices can change. They also specfify that they do not sell or promote these products, although they may be affiliated with some of the merchants advertised on their site.
4. Organize your issues and concerns into several topics. Topics that are typically addressed include privacy, copyright information, contact information, data and security, complaints, affiliations or website partners and refunds.
5. Begin to write your terms and conditions. Express them in a clear and user-friendly tone. This is a legal document, but it does not have to be written in an overly legal voice, or be too authoritative or demeaning. Write it to clearly state what your site is about, what service it provides and how it provides that service. Also, be sure to address all legal concerns you might have, and fully explain those liabilities you do and do not accept.
6. Carefully review your terms and conditions for spelling and grammar; then review it for accuracy. If issues arise that are not included in your terms and conditions, update the latter, and be sure to let your customers know that updates have been made. If possible, have a lawyer look over your new terms and conditions. If you can get someone to read your terms and conditions to give feedback, that will also be a great help.

Thursday, January 24, 2013

How to Add Twitter to a Prosense Theme





1. Log in to your Twitter account and scroll to the bottom of your homepage. Note a copyright for Twitter, then a series of links that include 'About Us' and 'Status.'
2. Click the 'Goodies' link at the bottom of the page. You will come to a page with three options: Applications, Widgets and Buttons.

3. Select the 'Widgets' option. You will be taken to a page with different widget options, with the default being 'My Website' and a series of widgets types including Profile Widget, Search Widget, Faves Widget and List Widget. Each widget will have a description of what it does underneath the title.
4. Customize your widget using the options available, including the Username settings, preferences, appearance and dimensions. Once you are done, click 'Finish and Grab Code' at the bottom of the edit window.
5. Copy your code by highlighting it (clicking and dragging your mouse over the code), right-clicking and selecting 'Copy.'
6. Log in to your WordPress website's Administrator page and select the 'Widgets' option from the left-hand sidebar. If it is not visible, click the 'Appearance' tab to open the menu with the widgets option.
7. Drag the 'Text' widget to one of your widget columns on your sidebar.
8. Paste the HTML code you copied from Twitter into the text box and click 'Save.' The code will now save to WordPress, and your Twitter feed will now be viewable on your page.

How to Make Money from Pay Per Click





1. Decide on an advertiser. Google Adsense is probably the most common method of earning money from pay per click but there are others through Yahoo as well as Chitka, Microsoft Ad Center, Kontera and Infolinks. Rates vary by provider. Ads are placed through a snippet of code on your webpage. The code uses the words on your page to display ads automatically. Ad selection and relation to those keywords vary by advertiser. The closer the ads are to the content of the webpage, the higher the clickthrough ratio.
2. Choose a niche that earns a reasonable amount per click. Go to Google Adsense Keyword Traffic Estimator tool. Search for keyword phrases that relate to your niche. You can find out what phrases have the higher pay rate. For example, 'dog food' pays about $3 per click, while 'get rid of credit card debt' pays double that and 'budget golf' pays less than $1. Many people on the Internet are searching for the solution to a problem such as getting rid of credit card debt, losing weight, quitting smoking and getting rid of acne. Profitable pay per click niches address those problems by providing content related to getting rid of the problem. When the visitor wants more information, the hope is they'll click on an ad.

3. Set up a blog or website using your keyword phrase as the domain of the site. If you don't want to get involved with your own hosted site, use a free blog such as blogger.com or sites that share revenue, such as Hubspot.com or Busika.com. Be warned that some sites only use Google Adsense, you won't have a choice of advertiser. Post to your blog or website using various keyword phrases as the title of the blog posts. Include the keyword phrase once in every paragraph of about 100 words.
4. Drive traffic to your blog or website. Target the traffic, so the visitors who come already have an interest in finding the solution to their problem. Visit and participate in forums and discussion boards with a link to your blog in your signature. Write articles related to your blog and post them online with a link to your blog. Someone reading the article will be enticed to visit your blog and then click on a link.

Wednesday, January 23, 2013

How to do Restaurant Advertising





1. Design the text of the advertisement. Use language that conveys what's special about your restaurant, such as the chef's reputation or special training, the use of all-organic foods or a distinctive regional cuisine. An advertisement is a good place to quote a favorable restaurant review---which is itself a form of advertising that costs you nothing. Use phrases from the review that communicate your restaurant's best attributes.
2. Use the right colors. Some advertisements are black and white, but color in ads---though more expensive---is usually more eye catching and dramatic, especially when foods are pictured. If you opt for color advertisements, use colors that reflect your restaurant's theme. Use red and white for an Italian restaurant and soft Southwestern colors to advertise a Mexican restaurant.

3. Place your add in the yellow pages. Customers often turn to the yellow pages to find a restaurant. Most yellow pages will list the name, address and phone number of your restaurant for free, but consider calling attention to your eatery with a larger ad. If your menu doesn't change too often, consider running it in the yellow pages so people already have an idea of what they might want to order.
4. Advertise online. Online advertising is a cheap and effective alternative---or supplement---to traditional forms of advertising. One option is to work with Google Adsense to place ads about your restaurant that are search-engine optimized so they're easy to find using search words for your city and type of restaurant. Start a website of your own to promote the business; post your menu, favorable reviews, directions, hours and contact information on the site. Offer restaurant discounts to site visitors that can be printed out on their computer.
5. Distribute fliers to individual houses within a 10-mile radius of your restaurant. Ask doormen or building managers if you can leave copies of menus at apartments. Consider a bulk mailing of fliers to nearby addresses.

Tuesday, January 22, 2013

How to Get Your Web Page On The Top Page of Google





1. Check out where your articles are on google page rank. Very simple, go to google's home page. Google in your article's title, or blog, and see where you are on their ranking page. If you are on the first page, then that is outstanding. That alone won't always generate a lot of traffic, though. Using good backlinks helps as well.
2. Pick your title carefully. For example, if I write how to love a girl. Google that title and check to see if there are similar titles with those exact keywords. It's okay if they have some of those keywords, which obviously there will be on that topic, but the exact ones is what you want to stay away from. Keywords are everything, when you want to get ranked on google. You have to choose the proper ones, otherwise you won't find your articles at all. Using words like 'make' or 'get' are pretty seo friendly words on the internet. Avoid exact titles of others.

3. See how many web hits your title gets on google. When you can get something like 50 million, or more web matches when, you'll probably tend to get more traffic. However, you have more competition at the same time, even if you do rank on the first page. Still, choose good seo words in your titles, where these words tend to get a lot of hits on google. You can fool around with their site, and see which words do better, and which ones don't. Just words like 'make' can be a significant difference in getting hits. There is no point in picking a title, getting it ranked number one on google, if no one on the web searches for it.
4. Use good seo words. Seo words are critical, because they create backlinks and help you rank even better on google. Use ones that have to do with your article, or blog though. If you're using google adsense, like there is on ehow, you need seo words to target your google ads as well. If you're writing about cleaning an oven, you need your ads, and google to recognize exactly what your topic is about. That way you drive in more traffic, targeted to your audience on that topic. Use the google adwords tool bar, or google search-based keyword tool to figure it out. It's good to use your title keywords in the first paragraph of your articles, that is how google bots pick them up, then you get ranked better on their site. Avoid stuffing those words in your articles, because google will classify them as spam.
5. Promote your articles. I've written articles and have had about three or four articles from social bookmark sites pop up on google, on the front page with my original one as well. Sometimes they do even better than the original. The more backlinks you can create, the better you will do on google. Sometimes it's harder, depending on competition, and the topic. Some topics are rather easy to get on the front page. Obviously when you write blogs, or articles, you'd like to make money. To make money, you need to drive in traffic. You need google to do that if you are going to bring in a lot of traffic to your site.

Monday, January 21, 2013

How to Make Money With Adsense Websites





Build a Web site
1. Determine a purpose or theme for a Web site. Unless you already have a product or service to sell, it may be best to establish a content-based Web site, rather than an e-commerce Web site.
2. Learn about the type of Web site you will be publishing. If publishing a content-based site, all content published on the Web site should revolve around that particular theme or purpose. Selecting a unique theme may help to generate more traffic than a popular theme, as competition for traffic may be less. For example, a Web site focused entirely on blood glucose monitors may generate more traffic than a Web site focused on diabetes, in general.

3. Purchase a URL to use as a Web site address. The URL should, if possible, include relevant keywords or somehow relate to the purpose or theme of the site.
4. Establish a hosting service for the URL. The hosting service will host the files that will be included on the Web site, such as textual content, images, and videos.
5. Build a Web site. Many technically savvy individuals can build their own Web sites from scratch or by using Web site templates, including free Web site templates. Other Web site publishers may need to hire a third party to build the Web site.
Integrate Adsense into the Web site
6. Open an Adsense account, using the Web site URL and your username.
7. Familiarize yourself with the many features offered by Adsense, such as the ability to link Adsense with a Google Analystics account and the ability to block ads from competitors from appearing on your site. Adsense features are updated frequently, so revisit your Adsense account often.
8. Place Adsense blocks into the design of the Web site. Adsense blocks may appear anywhere on the site, including in the many section of the site, in the site header, as banner ads, and on columns.
9. Build a Google Search bar into the site. Anytime someone uses the search feature on the site, the site owner will receive some revenue.
10. Establish an Adsense feature for RSS feeds from the site, such as RSS feeds from blogs.
Develop and market the Web site using keywords
11. Determine relevant keywords and keyword phrases for the Web site. Keywords should relate to the purpose or theme of the site. Use these keywords consistently when creating content for the site and when marketing the site online.
12. Populate the Web site with content. The content of the Web site will drive traffic to the site. Use keywords that are relevant to the theme or purpose of the site.
13. Code the Web site using meta tags and ALT tags, which will be read by search engines. These tags should include keywords that are relevant to the site.
14. Market the site online by submitting it to search engines, creating backlinks to the site from other Web sites, and promoting the site through social media sites. There are many online marketing strategies to employ.
Monitor and grow Adsense Funds
15. Track Web site traffic frequently using Google Analytics and Adsense tools.
16. Watch the money in your Adsense account grow.
17. Request money from your Adsense account through a method such as direct deposit or mailed check.

Sunday, January 20, 2013

How to Make Money With Pay





1. Understand how the pay-per-click (PPC) model works. An advertiser pays a search engine company like Google for ads to be placed in search results or on websites with which the company has agreements. Website owners sign up with Google and allow ads to be published on the websites. When visitors to the site click on the ads, the advertising money put up by the advertiser is split up between the website owner and the company (in this case, Google). Google, in particular, does not disclose the amount split, and you can assume that Google probably gets a bigger share than the website.
2. Get a monetizable website. Monetizing your website means making your site capable of earning money through PPC advertising. For this purpose, you need a website that will draw a lot of people, with space where Google can place relevant ads. A website about cars, for example, can place ads about cars, parts, and related products and services. Finding a website that draws a lot of people requires trying out different topics and researching what ideas are searched for most on the Internet. Websites about making money do well. Additionally, you can go to Alexa (see Resources below) and see the top visited websites.

3. Set up Google AdSense. AdSense is the name of the product that Google uses to place ads on websites. To get set up with AdSense, go to google.adsense.com and set up an free account. Provide information about yourself and your website, and how Google should pay you. You'll need to pick out different options for how the ads will appear on your website.
The options are things like the color of the ad, borders and text. Many websites have success by having the ads look similar to their own site. According to your picks, Google will show you some code. Just copy and paste the code into your site. Google will give you some direction on how to do this.
4. Use AdWords. AdWords is Google's advertising program that is basically the opposite of AdSense. Sign up at adwords.google.com and select a website or keywords that you are willing to pay per click for someone to visit your site. AdWords and AdSense cancel each other out to some extent, but this is a good way to start getting visitors to your site without paying a lot in pay-per-click advertising. Consider other advertising that will bring people to your site, such as link exchanges.
5. Test things out. Try different types, sizes and placements of the ads on your website to see what works best. Subtle changes can make a difference. AdSense allows for many different choices, just copy the new code for each change in AdSense and paste it where the old code exists. Be sure to delete the old code.

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