How to Decrease Google CPM

1. Lower the default CPM bid for the campaign. Every campaign has a maximum bid that may be changed at any time. Once inside the campaign editing screen, you can lower your bid to $0.25 CPM, the minimum allowed by Google. Use the 'Calculate Weekly Estimates' button on the same screen to see how many impressions your ad will generate at the new bid price. Increase the bid in stages until you reach an acceptable impression-to-cost ratio for your budget.
2. Regroup the keywords used to trigger your ads. Each keyword you choose is assigned a value. In certain cases, the values between individual keywords may be $20 per click or more. Reorganizing your keywords into groups based on their relative values will often result in a decrease of CPM. Free tools such as the Google Adword Keyword Tool can help establish the average value of each keyword to help you organize the groups properly.

3. Change the CPM bid for 'Automatic Placement' ads. These are the placements Google chooses for you based on your keywords and the bid amount you enter. Lowering the bid here changes the CPM of your campaign and allows you to maximize your return on investment (ROI) by finding a happy medium between your cost and click-through ratio on these types of ads.
4. Decrease the CPM bid on 'Managed Placements.' This is the other option Google offers for the display network. You manually ad specific sites within the network that have a high visitor volume and seem to be the most in line with your ad content. Each individual site has its own CPM bid, which may be raised or lowered according to the results your ad produces on the network. Lower the CPM bid on those sites with poor click-through rates to lower the overall CPM cost of your campaign.
5. Adjust the audience settings to decrease Google CPM. Adwords allows you to choose who sees your ads based on a number of demographic factors including age, sex and geographic location. Expanding or narrowing your targeting will change the overall CPM of your campaign. You must test each factor individually to see which way to adjust your settings for your particular campaign. For example, targeting women usually results in an increase in CPM; targeting men between the ages of 35 and 45 may lower the CPM for the same set of keywords.

How to Maximize Ad Revenue on a Website

1. Place ads in prime locations. For example, ads buried in busy portions on a webpage will rarely be clicked on. Ads positioned low on a site, requiring viewers to scroll down, don't generate as much revenue as ads situated on the top fold of your website. The 'fold' is the portion of your webpage first displayed when loaded. It's a term borrowed from the newspaper industry, where the most important information is placed 'above the fold' of the paper itself.
2. Attach a relevant image to your ad. Our minds process visual images immediately, so your viewers are primed for the textual ad information accompanying the picture.

3. Use ads relevant to your site. Placing baby formula ads on a website about gaming won't garner much revenue; however, it would do well on a webpage about motherhood.
4. Keep track of the revenue each individual ad brings in. If an ad isn't yielding much, look to replace it. This does require consistent monitoring, but it will maximize your returns.
5. Consider employing geotargeted ads. Geotargeted ads aim for specific locations and languages. Although those living in the United States comprise the majority of web users, there are still millions of viewers outside of the U.S. When advertisements are geotargeted, they load for people who are in specified areas and/or have specific language preferences.
6. Investigate contextual advertising programs. Contextual ad programs scan the text on the website the user is viewing for keywords. These keywords then generate pertinent ads on the screen or as separate pop-ups. Google AdSense and Yahoo! Publisher Network are examples of this type of advertising (see Resources).

How to Put a Theme on Google

1. Navigate to iGoogle.com. Click the 'Sign In' link and enter your Google account information to display the main page of iGoogle. If you do not have a Google account, click 'Create an Account Now' and follow the instructions to create an account.
2. Click the 'Change Theme From [Name of Theme]' link in the lower-right corner of the search area. The window will expand to show preview images of the different themes that are available.

3. Click the field next to the 'Search Themes' button and type a search term to search for a theme with a specific color or style. Click the button to search.
4. Click the 'Add It Now' button below a theme's picture to begin using that theme.

How to Copy Paste Google Code to a Website

1. Set up an account with Google Analytics to obtain your individual UA number. You must have a Gmail address to do so.
2. Visit code.google.com to locate the tracking HTML code. Type 'tracking code' into the search box at the top of the page.

3. Click on the first link in the results titled 'Google Analytics Tracking Code.'
4. Click 'Getting Started' underneath the 'How to Start' heading. This takes you to the HTML page.
5. Highlight the code located in the box near the middle of the page. Right click on the page and click on 'Copy.' You can also hit CTRL-C on your keyboard.
6. Open a second window that contains your webpage's editing page where the HTML code is stored.
7. Place the cursor near the end of your webpage's HTML code, but before the
tag. Hit CTRL-V or right click at the cursor and click on 'Paste.' The code will paste into your webpage.
8. Change the 'UA-XXXX-X' in the code to reflect your individual UA number obtained in Step 1. If you fail to do this, your page will not link to your Google Analytics account and you will not see your tracking results.

How to Develop a Dating Website

1. Develop unique features on the website. Consider existing sites' features and how you might innovate. For example, one site has designed an algorithm that connects people with similar patterns, while another site allows members to search for people based on their location, gender and interests.
2. Design the website by using a program such as Adobe Dreamweaver or Javascript. Your website should have search menus, profile building resources and tabs that make navigating easy. You can also add special features such as video journals and member post boards.

3. Work out an agreement with advertisers. Whether or not your website charges a fee, you can raise money by selling advertising space. Typically, you can take on ads that relate to singles or matchmaking by contacting the webmaster at various sites or by registering for a Google AdSense account.
4. Upload your website. Have your friends and family navigate the website to determine whether the design is intuitive and without glitches. Address any problems that come up during the testing phase.
5. Get your own name out there by encouraging review sites to feature your own site or by having newspapers run stories on it. If you have a distinctive angle, of course, writers and editors will make a beeline to interview you.

How to Improve CTR Rates on a Blog

1. Post interesting and valuable content on your blog often to build authority and trust with your readers. As your reputation increases, you will find that a recommendation from you may make your readers more inclined to click the advertisements that your blog displays. Readers who dislike your blog's content or believe that your blog exists for no reason except to display advertisements are unlikely to return.
2. Advertise products relevant to the content of your blog. If you blog about fashion trends, for example, products such as clothing and cosmetics are probably more likely to catch readers' attention than computer hardware. If you have difficulty selecting relevant merchants to partner with as an affiliate, consider joining an advertising network instead. Advertising networks, such as Google's AdSense program, scan the content of your blog to determine automatically the types of advertisements that your readers will find most relevant.

3. Change the locations and colors of the advertisements you display. Many blog management systems have sidebar widgets that make displaying advertisements a simple process. Studies from advertisers such as Google have shown that few readers pay attention to advertisements displayed in a website's right sidebar. An advertisement typically receives the most attention when it is close to the primary content on the page, because that is where readers are certain to look. If you use text advertisements, change the font and color to match the appearance of your blog.
4. Select different shapes for the advertisements you display. For example, if you have tried the 468-by-60 pixel Banner shape below the title of your blog posts and experienced a poor CTR, try the 728-by-90 Leaderboard shape in the header area of the blog instead. Because there is no single rule governing the effectiveness of advertisement shapes and locations, experiment with many combinations to find the best fit for your blog.
5. Change the layout of your blog. Many blog management engines such as WordPress have themes you can download and install to change the appearance of the blog without altering its content. Some layouts are better optimized than others for displaying advertisements. If your CTR does not increase, revert to the previous theme or try another one.

How to Remove Google Ads Attched to Google Search

1. Go to http://www.mozilla.com/en-US//?from=sfxuid=246018t=307 and download Mozilla Firefox. Mozilla Firefox is a free web browser similar to Internet Explorer. It is a popular web browser and has been around for five years, as of 2010.
2. Open up Firefox and go to https://addons.mozilla.org/en-US/firefox/addon/1865. Here, you will find Adblock Plus, a free program designed by Mozilla Firefox.

3. Click 'Add to Firefox.'
4. Click 'Install Now.'
5. Chose the country you are in or nearest you and click 'Okay.'
6. Restart Firefox once the program has finished downloading.
7. Click on 'Tools' from the Firefox menu. You will find this menu in the top right corner of the Firefox web browser.
8. Select 'Adblock Plus Preference' from the drop-down menu.
9. Click 'Add Filter' in the window that opens.
10. Type the following text into the box: http://*.googlesyndication.com/*
11. Click 'Okay.' Google ads will now be blocked from your computer.

How to Make a Profitable Website

1. Step 1) Websites are great but what's the point in having a website that doesn't make you any money? Yeah, I don't get it either. The first step in having a profitable website is having a website that offers a good product or service. Do you know alot about cars for example? Then start a website that offers advice on car maintenance.
2. Step 2) Aside from just offering value through the product or service that you have on your website, you can make money on your website through additional means. A good way of doing this is by placing ads from google adsense on your website. You can make a seconday income just by allowing others to click on ads from your website.

3. Step 3) Another great way of making money from your website is writing a small ebook (say 100 pages) and having it for sale on your website. Ebooks sell typically for between $5-$15. This is a great way of making an additional $1,000 a month from your website.
4. Step 4) Another great way of making money on your website is through a blog. This will draw alot more people to your website if it's a blog that is usually updated, and one in which people care to read. I hope this has been a helpful guide on how to make a profitable website. Good luck!

How to Make Money Online by Advertising

1. Google Adsense. This is just one example of the many ways you can advertise online. Google adsense allows you to put code in your website, blog, etc and start making money. The way google adsense works is whatever topic you are talking about, the ad that is placed on your website compliments it. For example, if you have a website that has lots of details about a fishing excursion you have recently went on, then the ads will probably be for boat websites, fishing gear, and things of that nature.
2. Also if you run a very established website, or even if you do not, some companies will pay you to place their link on your website. Many websites can make hundreds, or even thousands a month, just for having a link to another website on their webpage. So even if you have google adsense and no one is clicking, you are still guaranteed the money that the other websites are offering you. A good idea is to check with local businesses or there are many great places to find people wanting to rent space on your website online.

3. Even the emails you send out to your subscribers can make you money, and lots of it. This is another place to place ads and if you have a large amount of people on your mailing list, you can really receive a large amount a money for merely sending an email. That is why it is a good idea to start adding more and more people to your mailing list. The more you add people, the more amount of money you will make. By making money from ads online, one might not even have to have a job besides running their website.

How to Put an Ad on Tumblr

1. Log in to your Google AdSense account at Google.com/AdSense. You will need to have your account approved to begin making money through advertising.
2. Click the 'New Ad Unit' button. This displays many choices for your new ad. You should create a new ad unit for each section you wish to place ads on within your Tumblr theme.

3. Complete the form as required. Choose a name for your ad unit and select the ad size you wish to display on your Tumblr.
4. Click the 'Save and get code' to access the raw JavaScript for your ad unit. You will need to copy this code by selecting all the text with your mouse, then typing 'Ctrl' and 'C' to save the text to your clipboard.
5. Log in to your Tumblr dashboard and select the blog in which you want to display Google AdSense ads on.
6. Click the 'Customize' link to bring up a list of Tumblr theme options. This will allow you to edit preferences, such as colors and descriptions, along with editing your theme's raw HTML.
7. Click the 'Theme' link in the header, then click the 'Enable custom HTML' button. You should then see the raw HTML text for your Tumblr theme.
8. Paste your Google AdSense code anywhere within your theme's HTML by clicking to put your cursor in the desired location, then typing 'Ctrl' and 'V' to paste the JavaScript. Test your placement by using frequent previews to find the ad location with the most impact.