Saturday, December 21, 2013

How to Move the Header Above the Navigation Bar in Thesis





1. Click on 'Add New' from the 'Plug-ins' screen of your WordPrss dashboard. Enter in 'Thesis OpenHook' in the search field and click on 'Search Plug-ins.' Click on the 'Install Now' link when it appears on your screen.
2. Activate the Thesis OpenHook plug-in by clicking on the 'Activate Plug-in' link that appears on the screen once it is installed. Once activated, you will see 'Thesis OpenHook' appear under the 'Appearance' menu.

3. Click on 'Thesis OpenHook' under the 'Appearance' menu on the sidebar of your WordPress dashboard. This changes the screen to all of the Thesis theme options you can edit via OpenHook. Scroll down the page until you see 'Before Header' listed as a section.
4. Click to put a check in the box by 'Remove Thesis nav menu,' which is located under the 'Before Header' text box. This removes the navigation bar above the header. Click on the 'Save' button immediately below it.
5. Enter the following code in the text box by 'After Header:'
Click to put a check in the box by 'Enable PHP on this hook' under the 'After Header' text box. Click on the 'Save' button immediately below it. This makes the navigation bar show up under the header.

How to Make Money Online with Google Adsense





1. Sign up for a Google AdSense account. From in your account you will be able to set the options that you want in regards to the ads that will display, the number of ads that will show at one time, and the colors and layout that your advertising boxes will use. The HTML code for these advertisement boxes will be automatically generated by the Adsense website for you to copy and paste onto your website or blog.
2. Place the AdSense code wherever you want it to display on your website or in your blog. Keep in mind that AdSense ads rely on the text that is located on your site in order to display ads that are relevant to the content of that text. If your page is made primarily of images, there will be very little for the ad code to pick up on and you may not get ads that will count toward your AdSense account.

3. If you have a specific theme to your website or blog, make sure that the text that appears on the page with the ads has keywords specific to that theme mentioned 3-8 times. This will help the ad code to recognize those keywords as important so that it will display ads that are relevant to those keywords so that visitors will be more likely to click on them.
4. Monitor the hits and clicks that your AdSense code registers by using the report functions that your AdSense account features. This will let you monitor your earnings while also helping you to keep better track of the amount of traffic your website is getting and how effective your advertising has been.

Friday, December 20, 2013

How to Install Themes for Your Wordpress Blog





How to Install Themes for Your Wordpress Blog
1. This article is going to assume you have a self-hosted WordPress blog. You cannot upload themes to a free WordPress.com hosted blog.
2. First you should find several themes that you like. Download them and unzip them. You can fnd WordPress blog themes in several places, as well as searching 'free WordPress Themes'.

Here are a few sites to start with:
The Official Wordpress Theme Viewer
XHTML Valid
WP Templates (my personal favorite)

3. Once your themes are downloaded and unzipped open your FTP Client and connect to your site. You will need to open the directory usually titled 'www'. Then you need to find where you have installed your WordPress Blog. Once you have located and opened that folder, you need to open the folder titled 'wp-content'. Then you must open the folder labeled 'themes'. Now you can upload your unzipped theme folders into the WordPress theme folder.
4. Once that is finished, open your web browser and log into your WordPress account. Under the Design tab you should see screenshots of all your uploaded WordPress Themes. Just click on the one that you like the most and WordPress will apply that theme to your blog.
5. That's about it. It's really quite simple. Of course you will want to click on the Design/Widgets tabs and add widgets to your theme to make your blog more interactive. Have fun with it!!!

Thursday, December 19, 2013

How to Make Money With Banner Advertising on Your Website





1. Define the subject and objectives of your website to determine the types of businesses you would like to advertise on your website. Banner ads perform best on websites that display content related to the product or service being advertised. Review your content and create a specific statement of what your website is about, what its objectives are and what businesses are related to the content displayed.
2. Find affiliate programs to join either by contacting individual companies or by joining a website such as Commission Junction, Clickbank or Google Adsense. Normally, if a website offers an affiliate program there is a link for more information in the footer of its website. Apply through the affiliate website to join an affiliate program. While some programs automatically approve all who apply, there are some that manually review applications and approve only those with websites that offer content related to their products or services.

3. Determine where the best positions are on your website for the banner advertisements. Banner advertisements generally get more clicks if they are placed above the fold. The fold is the portion of the website that appears without scrolling. This includes within the header, left and right sides and between paragraphs within the content.
4. Avoid cluttering your page by displaying too many advertisements. While it can be tempting to display as many advertisements to increase chances that visitors will click on one, displaying too many can be overwhelming so visitors either will skip that section or page altogether. Visitors must be able to read the content easily and clearly, without too many distractions from advertisements or they will quickly move off your website before having the chance to click on your advertisements.
5. Ensure that your webpage loads quickly and that visitors see the banners immediately when the page loads. Placing too many banner ads can result in the webpage loading slowly, causing a delay in visitors seeing the advertisements or even the page's content, especially if the site's content includes images and videos. If you decide to have several banners on your webpage, select static banners instead of ones with dynamic codes, or that use Flash technology. Visitors that reach a webpage that takes too long to load are more likely to exit rather than wait, or will read the entire webpage content before ads are finished loading.

How to Create a Survey on Your Google Web Site





Create Survey
1. Navigate to docs.google.com. Log in using the same account as your Google web site.
2. Click 'Create new' and select 'Form' from the menu that appears.

3. Type in a name for your survey in the first text field. Type any instructional or informational text into the second text field.
4. Type your question into the 'Question Title' text field. Type helpful instructions, if needed, into the 'Help Text' text field. Select a question type from the 'Question Type' drop-down menu. Click 'Done' when you have entered all of your relevant data.
5. Repeat Step 4 for all of your survey questions. Click 'Save' at the top of the screen when done.
Add Survey
6. Navigate to the page on which you wish to add the survey.
7. Click 'Edit page.'
8. Click on 'Insert' located on the upper-left side of your screen. Select 'Spreadsheet form' from the menu that appears. Select the survey you created. Click 'Save.'
9. Click on the 'Save' button near the upper-right side of the screen to view your survey.

Tuesday, December 17, 2013

How to Build a Personal Web Page





Microsoft Office Live
1. Go to the Office Live Website to start building your personal Web page. Click the green 'Get a Free Website' button to start the process. You'll be instantly directed to another page to enter some important details. Type your valid email address in the 'Email Address' section and click the blue 'Next' button to move forward.
2. Type a new password in the 'Choose Your Password' section. Enter other details about yourself such as state, ZIP code and secret question with an answer. Fill in your first name, last name, type of organization, and the number of employees you have in the 'Enter Your Information' section. Click the 'Save and Continue' button to move to the next registration step. Follow the rest of the on-screen prompts to successfully register a new sub-domain. If you'd like a personalized domain, you'll have to pay a price for it.

3. Click the 'Design Your Site' link located at the top of the page to begin customizing. Several default pages will be already included. If you'd like to have only one centralized web page, just simply click the 'Delete' button next to the page. This section can be easily located in the 'Page Manager' section. Choose the 'Edit' button to begin building your personal web page. Replace the current information in a zone by clicking inside of the box. Insert pictures into your web page by clicking an available space and selecting the 'Image' icon on the 'Page Editor' menu. Browse through your computer for an existing image to upload and click the 'Insert Image' button.
4. Change the Web page design by clicking the 'Site Designer' tab. You'll have the chance to change the color of your web page, the navigation sections and even the style in this section. After you've made your necessary changes, select the 'Save' icon at the top of the page. In the 'Page Manager' section, choose the 'View Site' button to look at your personal Web page.
Weebly
5. Visit the Weebly homepage to create a new account. It's completely free to use and will only take a few short minutes to build a web page. To get started, enter a user name, password and a valid email address. After the initial setup process, click the orange 'Start Creating' button to begin the process. Create a name for your personal web page by entering it next to the 'Title Your New Site' section. Press the blue 'Continue' button to move forward through the building of your web page. After a few seconds, the Web page editor will be available for you to add and remove components on the page.
6. Hold down your computer mouse and drag one of the available 'Elements' from the top of the page. Place it in an empty spot on your workspace area. A few examples of 'Elements' that can be used include pictures, paragraph sections, and Google AdSense. Click the 'Design' tab to customize your personal Web page even further. There will be several templates available for you to choose from. Preview each template by clicking onto it. Your web page will immediately change to the selected template. If you're not satisfied with the first choice, click onto another one to change it.
7. Select the 'Pages' tab to add more than one page. You'll also be able to add a blog to your new web page. Under the 'Manage Pages' section, click the orange 'New Page' button to increase the number of pages. If you'd rather link a blog instead, choose the 'New Blog' button to do so. Create a name for the new pages by entering it next to the section labeled 'New Page.' When you're completely finished, click the 'Save' button at the bottom.
8. Press the orange 'Publish' button at the top of the main editing page to make your Web page viewable to others. A pop-up window will appear for you to choose a Website address. You'll have three choices to select from. Use a free sub-domain that will include the Weebly name in it, register a brand new domain name for a price, or use your existing domain name. Press the 'Continue' button to move forward in the process. Give others your new Web page URL so that they can view your finished product.

How to Create a Search Engine on My Website in HTML





Add Google Search to Your Site
1. Launch an HTML text editor and open the web page(s) that you want to create a search engine on.
2. Access the Google Adsense page, where the search box is actually generated, and log in to your account.

3. Follow the prompts to submit your preferences, such as “Search Type,” and click the “Continue” button at the bottom when done.
4. Click an option in the “Look and Feel” category and enter a value in the “Text Box Length” to specify how large you want your box to be. Click the “Continue” button when done.
5. Choose where you want your search results to display, such as in a new window, and style your search box using the provided menus. Click the “Continue” button when done.
6. Click the box that says you agree to the terms of service, enter name for your search box in the provided field and click the “Submit and Get Code” button when done. Copy the resulting HTML and paste it into your Web page where you want the search engine to appear. Place your file on your Web host to publish the search box to your website.
Add Yahoo!, Ask.com and Dogpile Search to Your Site
7. Repeat step one in the previous section.
8. Access a search engine page like Yahoo!, Ask.com and Dogpile and locate the page that allows you to add a search box to your site.
9. Copy the code presented on the Yahoo! and Dogpile pages. If using Ask.com, click the box that acknowledges you agree to the terms of service and then click the “Generate Ask.com Search Code” button to get the HTML code.
10. Paste the code from step three in the area on your page where you want the search engine to appear and then place your web page on your web host to publish the search box to your site.

Monday, December 16, 2013

How to Decrease Google CPM





1. Lower the default CPM bid for the campaign. Every campaign has a maximum bid that may be changed at any time. Once inside the campaign editing screen, you can lower your bid to $0.25 CPM, the minimum allowed by Google. Use the 'Calculate Weekly Estimates' button on the same screen to see how many impressions your ad will generate at the new bid price. Increase the bid in stages until you reach an acceptable impression-to-cost ratio for your budget.
2. Regroup the keywords used to trigger your ads. Each keyword you choose is assigned a value. In certain cases, the values between individual keywords may be $20 per click or more. Reorganizing your keywords into groups based on their relative values will often result in a decrease of CPM. Free tools such as the Google Adword Keyword Tool can help establish the average value of each keyword to help you organize the groups properly.

3. Change the CPM bid for 'Automatic Placement' ads. These are the placements Google chooses for you based on your keywords and the bid amount you enter. Lowering the bid here changes the CPM of your campaign and allows you to maximize your return on investment (ROI) by finding a happy medium between your cost and click-through ratio on these types of ads.
4. Decrease the CPM bid on 'Managed Placements.' This is the other option Google offers for the display network. You manually ad specific sites within the network that have a high visitor volume and seem to be the most in line with your ad content. Each individual site has its own CPM bid, which may be raised or lowered according to the results your ad produces on the network. Lower the CPM bid on those sites with poor click-through rates to lower the overall CPM cost of your campaign.
5. Adjust the audience settings to decrease Google CPM. Adwords allows you to choose who sees your ads based on a number of demographic factors including age, sex and geographic location. Expanding or narrowing your targeting will change the overall CPM of your campaign. You must test each factor individually to see which way to adjust your settings for your particular campaign. For example, targeting women usually results in an increase in CPM; targeting men between the ages of 35 and 45 may lower the CPM for the same set of keywords.

Sunday, December 15, 2013

How to Maximize Ad Revenue on a Website





1. Place ads in prime locations. For example, ads buried in busy portions on a webpage will rarely be clicked on. Ads positioned low on a site, requiring viewers to scroll down, don't generate as much revenue as ads situated on the top fold of your website. The 'fold' is the portion of your webpage first displayed when loaded. It's a term borrowed from the newspaper industry, where the most important information is placed 'above the fold' of the paper itself.
2. Attach a relevant image to your ad. Our minds process visual images immediately, so your viewers are primed for the textual ad information accompanying the picture.

3. Use ads relevant to your site. Placing baby formula ads on a website about gaming won't garner much revenue; however, it would do well on a webpage about motherhood.
4. Keep track of the revenue each individual ad brings in. If an ad isn't yielding much, look to replace it. This does require consistent monitoring, but it will maximize your returns.
5. Consider employing geotargeted ads. Geotargeted ads aim for specific locations and languages. Although those living in the United States comprise the majority of web users, there are still millions of viewers outside of the U.S. When advertisements are geotargeted, they load for people who are in specified areas and/or have specific language preferences.
6. Investigate contextual advertising programs. Contextual ad programs scan the text on the website the user is viewing for keywords. These keywords then generate pertinent ads on the screen or as separate pop-ups. Google AdSense and Yahoo! Publisher Network are examples of this type of advertising (see Resources).

How to Put a Theme on Google





1. Navigate to iGoogle.com. Click the 'Sign In' link and enter your Google account information to display the main page of iGoogle. If you do not have a Google account, click 'Create an Account Now' and follow the instructions to create an account.
2. Click the 'Change Theme From [Name of Theme]' link in the lower-right corner of the search area. The window will expand to show preview images of the different themes that are available.

3. Click the field next to the 'Search Themes' button and type a search term to search for a theme with a specific color or style. Click the button to search.
4. Click the 'Add It Now' button below a theme's picture to begin using that theme.

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