How to Create an SEO Glossary

1. Draw up a list of SEO terms. Gather them by browsing SEO- and Web-marketing websites such as SEOBook, Virtual Grace and Kuno Creative, or online-marketing magazines such as 'Visibility' and noting distinctive terms and phrases such as 'click through' or 'broken link.'
2. Note familiar terms and phrases that have a completely different meaning in SEO marketing. 'Bad neighborhood,' for example, refers to a website that Google or another search engine has penalized for the tactics it uses to attract Web browsers. These terms confuse people who don't know the specialized SEO meaning, so it's worthwhile explaining them.

3. Write out the definitions of the phrases, using your own words rather than copying definitions from other sites. Limited amounts of borrowing don't violate copyright, but cutting and pasting on a large scale might.
4. Add some terms of your own if you think of any that are appropriate. The SEO-Theory website, for example, coins 'frogblog' for bloggers who manage several blogs and hop between them making lots of short posts.
5. Compile your definitions and words into a glossary and post it on your Website. If you define one term by referring to another, include a link in the definition that will take readers to the second term.

How to Start a Google AdWords Account

1. To start your AdWords account go to http://google.com, choose 'advertising programs' at the bottom, and follow the simple directions to set up your account. It is just as easy as setting up an email account. And if you already have an email or other account with Google, you can use that same account to access Google AdWords.
2. Once you have your account you will again select 'advertising programs' and input a credit card number for future billing.

3. You can design your own ad with Google AdWords, and your ad is what will do your selling for you. So make the effort to design something that will grab the attention of your customers. Put yourself in the shoes of your ideal client and write your copy from his or her point of view rather than advertising what you like about your own business. The bottom line is to remember most people are asking 'what can you (the business) do for me?'
4. Put some time into thinking about your budget and keep your investment low while you experiment and see how Google AdWords will work for you. You can easily run up high bills advertising on the internet. So start off small and do some trial and error experimenting with your best ad designs and keywords to see what works best for you before investing bigger money.
5. There are books and courses you can study to understand the subtleties involved in using Google AdWords. You can also find advertising agencies that can help you use the internet and design powerful, well targeted ads. But first you need start up your Google AdWords account and get familiar with all the advantages this kind of advertising has to offer to see if it is right for you.

How to Allow Access Into AdSense Reports

1. Link your Google AdSense account to a Google Analytics account. Look for the link inviting you to connect the two accounts on either the Overview or Advanced Reports pages in your AdSense account.
2. Click on 'User Manager' from your Analytics account Web page. Select 'Add a User.' Enter the information required to create a profile that can view accounts only. Select at least one Web page profile to identify the new account with.

3. Click 'Edit AdSense Linking Settings,' found on the Overview page next to the name of the profile. Follow the instructions on the 'AdSense Linking Settings' page to provide access to AdSense reports through the profile you created. Select the account and profiles to connect with AdSense and click 'Continue.' Choose a primary domain if you receive reports from more than one Web page and click Continue. Add the code provided to any Web page other than your primary domain. Click 'Continue' to finish linking your AdSense reports to your Analytics account.
4. Share the account access information with the person you wish to have view your AdSense reports if you created a new account. Inform them that they can access your AdSense reports through Google Analytics.