Thursday, November 22, 2012

How to Create Custom Ad Sizes in Adsense





1. Open your Internet browser and go to the Adsense page. Enter your Google username and password in the login fields and click 'Sign In' to access your account.
2. Click on the 'My Ads' tab at the top of your Adsense account page. Click the'New Ad Unit' button in the top left of the 'My Ads' section.

3. Enter the new ad's name in the first text field. Click on the drop-down menu labeled 'Size' to view the custom size dimensions. To view examples of the custom ad sizes, click the 'View examples of ad types and sizes' link below the drop-down menu. Click on the custom ad size that you want to use to select it.
4. Finish setting up the custom sized ad by using the following drop-down menus to select your prefered ad type and ad color styles. Click 'Save and Get Code' to save the add and obtain the embed code to add it to your site.

How to Set Google Ads to Image Only





Set Image Ad for New Ad Unit
1. Navigate to google.com/adsense. Login to your Adsense account using your standard Google account username and password.
2. Click on the 'Adsense Setup' tab and choose 'Adsense for Content.'

3. Click on the 'Ad Unit' radio button and select 'Image ads only' in the drop-down menu.
4. Click 'Continue' to continue generating your advertising unit according to the guided wizard.
Set Image Ad for Existing Ad Unit
5. After logging in your Google AdSense account, click the 'AdSense Setup' tab.
6. Click the 'Manage Ads' sub-tab.
7. Click 'Edit Ad Settings' for the desired ad unit.
8. Select 'Image ads only' in the 'Format' drop-down menu.
9. Click 'Save Settings' to save the ad unit.

Wednesday, November 21, 2012

How to Build an Ad





1. Add a content management system to your website hosting account. Log into the administrator control panel for your website hosting account. Install a content management system, such as WordPress, Joomla! or Drupal, according to the instructions provided by your Web host.
2. Sign up for a publisher advertising program, such as Google AdSense, Microsoft adCenter or adBrite. Once you are enrolled, the advertising program will provide you with log-in information to access your account, view reports and retrieve ad code for your site.

3. Create your content pages. Log into your content management system and add a new page. For example, from the WordPress Dashboard, select 'Add New' under the 'Pages' menu to add a new page to your website. Place content, such as text, images or video, on your new page.
4. Place ad code on your pages. Log into the advertising program you signed up for and retrieve ad code according to the instructions provided by your advertising program. Copy the code and paste it into your website. If you are using WordPress, for example, you can install a plugin, such as Advertising Manager, AdRotate or Author Advertising Plugin, which can help automate the placement of ads on your website.
5. Publish your pages. Follow the instructions provided with your content management system. For example, you can simply press the 'Publish' button in WordPress once you are done with a page.
6. Verify your ads. Log out of your content management system and visit your website. Confirm that the ads on your website are being displayed and formatted correctly. Make any necessary changes.

Tuesday, November 20, 2012

How to Find Out Any Website's Traffic, Visitors and Hits





1. If you are the owner of the website, you should install visitor tracking code on your website, such as Google Analytics which is free (see link in Resources at the bottom). It will track how many hits, pages views and unique visitors your website receives daily, weekly and monthly. If you have an e-commerce website, it can also track the conversions and sales amounts. Many other handy charts, graphs and tools are also included. This information is private and only available to you, the account owner. It is best to install the tracking code as soon as possible to start building history. If you are using Google Adwords (you pay to advertise your website) or Google Adsense (you place advertising on your website for profit) then you may already have access to Google Analytics.
2. If you are the owner of the website, another popular website analyzer tool is WebTrends (see link in Resources at the bottom). It goes beyond basic analytics and measures all aspects of the online experience and helps you find ways to improve usability and optimize conversions for page views, paths and scenarios. However, it is not free and instead comes with a hefty price tag.

3. If you are the owner of the website and you would like to share the traffic stats with the public then you can install tracking code on your website, such as StatCounter which is free (see link in Resources at the bottom). It allows you to set the traffic stats to public or private, and it gives you the option to show or hide the hit counter on your website. Finally, your website will be assigned an ID number and a public link that can be given out to certain people which allows them to view your website traffic stats without having to login. Or, you can display the stats right on your webpage for everyone to see. This is useful if you want to prove how well your website is doing, in the case of selling advertising on the website or selling off the entire website. Again, it is important to install tracking code promptly to begin building historical data.
4. There are many cases where you may not be the website owner but want to find out how well another website performs. However, since you do not own the site then you will not be able to see the full-blown traffic stats displayed by Google Analytics. And if you do not know the website owner then you will not know what the public link to their Stat Counter is either. Now it is time to do some investigation.
5. You may be curious about how much traffic any website generates, or you want to find out how well your competitor's website is performing. The first place to go is TrafficEstimate which is free (see link in Resources at the bottom). Search for a website address to see the estimated number of visitors to the site in the last 30 days, along with a simple graph. For example, Markus Frind, currently the biggest individual Google Adsense publisher, makes over $10,000 a day from his free dating website, Plenty of Fish. If you type in www.plentyoffish.com into the Traffic Estimate tool then you can see the website gets over 4.7 million hits per month. Keep in mind that the estimator tool is just that, an estimate. You may need to divide the number by three, or multiply the number by three to estimate the true traffic. At least you can get a ballpark figure.
6. Now for the fun stuff. Alexa is the top web information authority which is free (see link in Resources at the bottom). Search for a website address and see how a website ranks compared to all other websites in the world. For example, search for Yahoo.com or Google.com and click site info/overview then traffic details. You will see their current traffic rank is #1 and #2 in the world, and each consumes an estimated 30% of global traffic. You can search for any website address that you are interested in finding its traffic rank. Alexa also provides other neat graphs and handy info. Although it does not show you the exact number of visitors, you can get a general idea of the website's performance. By comparing the traffic rank of your website to your competitor's website, you can estimate who gets more traffic. For example, YouTube.com ranks higher than Weather.com.
7. Finally, if you want to see a wide variety of stats for any website then you can visit dnScoop for free (see link in Resources at the bottom). Search for any website address and you will see the website's age, page rank, inbound links (referring sites), Alexa traffic rank, and even the estimated monetary value of the website if it were for sale.

How to Add Google AdSense to Joomla





Create a Google AdSense account
1. Navigate to the Google AdSense application page (see Resources). Enter your website URL, making sure that the address is the primary domain.
2. Choose a language. Agree to not run ads that include incentives to click them or pornographic content by clicking on the two corresponding check boxes. Select an account type, whether business or individual, and your country or territory.

3. Enter your name or your business name, which should match the name on the bank account you'll use. If using a business account, enter a contact name corresponding to the address you enter below it. Enter a telephone number.
4. Click four required check boxes: agreeing that the payee name you entered can receive checks, agreeing that you will not click your own AdSense ads, certifying that you've read the program policies and certifying that you do not already have an approved AdSense account. There is an optional box you can check to receive or limit periodic newsletters. Answer how you found out about AdSense from the drop-down menu.
5. Click 'Submit Information' at the bottom of the application and check the information you entered on the next page. Choose to use an existing Google account or create a new log-in and click 'Continue.' You'll have to wait one or two days while Google reviews your application.
Download and Install the Add-on
6. Choose an AdSense Add-on from Joomla's extension search (see Resources). As of August 2010, high-rated options compatible with Joomla 1.5 include 'Phoca Google AdSense Easy,' 'CB Adsense Plugin with Revenue Sharing,' 'GoogleAds plugin,' 'Adsense Inserter' and 'Google Adsense SiteSearch for Joomla 1.5.'
7. Download the add-on by clicking the link in the search list and clicking 'Download' on the resulting page. The download should start automatically. If it doesn't, click the link corresponding to the version of Joomla you're using, 1.0 or 1.5. Save the file.
8. Log on as an administrator to your Joomla site. Under 'Extensions' click 'Install/Uninstall.' In the box for 'Package File,' browse for the add-on you just downloaded. Click 'Upload File Install.'
9. Navigate 'Module Manager' or 'Plugin Manager' depending on the type of add-on you installed under the 'Extensions' drop-down menu. Open the new add-on.
Link the Add-on to Google
10. Log on to your Google AdSense account. Click the 'AdSense Setup' tab and click 'AdSense for Content.'
11. Click 'Single Page' and scroll down to the box titled 'Your AdSense code.' Look for the line that starts with 'google_ad_client =' and copy the string of numbers that follows, including 'pub-' but excluding the quotation marks.
12. Go back to your Joomla add-on and scroll down until you see the box for 'Publisher ID.' Paste the publisher ID you copied from your AdSense account.
13. Modify the add-on within Joomla. Depending on the type of add-on you downloaded, you can change the layout, placement, colors and text of the ads that will appear on your website.
14. Save the add-on. Load your website to make sure the changes you made are reflected where appropriate.

How to Make Money on Building a Website





Make Money Building Sites and Selling Ads
1. Sketch out your site design and page layout. Plan to keep areas on the page that are proven to be effective ad spots completely free of editorial content. According to advertising strategists and ad providers such as Google, ads placed in specific strategic areas perform better than other areas. Exemplary ad spots include the areas right above your page's primary content, as well as the left-hand and top rows below your main navigational bar.
2. Build the site. You may choose to use a visual site editor such as Adobe Dreamweaver, or a basic text editor (e.g., TextEdit on a Mac or Notepad on a Windows PC) if you are comfortable with manually editing HTML code. Make notes in the HTML for where you wish to place ads.

3. Upload the site to your web host using the FTP software. If you do not have a web hosting account, you may register with one of the many popular web hosts that provide low-cost hosting. These include companies such as Fat Cow and Pronet (see Resources). To ensure economic feasibility and maximize their online profit, entrepreneurs who build sites for the purpose of hosting ads typically choose such low-cost hosting providers to keep overhead costs down. Some services will even provide sites with vouchers for free advertising on popular sites such as MSN and Google.
4. Sign up for an automated advertising program. These programs are typically the best way for new sites to sell ads. The advertising program manages and serves the actual ads through a piece of code that you place on your pages, and you are paid for each click or view that a customer generates on your page. Popular advertising programs include Google AdSense and Yahoo! Publisher. Insert the ad code in the placemarkers that you set in Step 2. Save the updated files to your web host.
5. Create your own private advertising program once your site has generated a significant amount of page views and unique visitors. A private advertising program, where advertisers provide you directly with ads and you set your own prices, is typically more lucrative than an automated ad program such as Google AdSense. However, advertisers will usually be wary of buying ad spots on a new site until it has proven that it is generates significant publicity. You may choose to set ad prices for your private program at a low level and raise them gradually as your site gains more viewers.
Make Money Building and Selling Websites
6. Find a niche market that does not have very many competing websites. A simple search on your favorite search engine will generate lists of websites for those specific keywords. Narrow or widen the keyword search until you find a market that does not have very many pre-existing websites. For example, 'pet care' is a competitive market with many pre-existing companies. However, 'Pomeranian dog care' has a much more narrow focus with very few sites serving this demographic.
7. Build the site using a text editor or visual site editor. Fill the site with unique content that is directed toward your market and the keywords on which you are focusing on. For example, a Pomeranian dog care site may have grooming tips, feeding guides and photos of Pomeranian dogs. Five to 10 unique pages are typically enough to create a relatively complete guide to your niche market.
8. Upload the site to a cheap web hosting account that provides free domain names. Your goal is to keep your overhead costs low so that you can maximize the income you make when you sell the site.
9. Calculate the price for how much you wish to sell your website. Add up the cost of web hosting, as well as the time you spent building the site. Then, determine how much profit you wish to generate off of the sale. Typically, entrepreneurs add a 30- to 40-percent overhead cost to their site's actual fees. You may also wish to consider how large the market is for the site you're selling. For example, a Pomeranian dog care site may not attract as many potential buyers as a site on men's skin care.
10. List the website for sale. You may choose to use general purpose listing sites such as Craigslist. Alternatively, you may use companies that are specifically operated as a marketplace for selling sites. Examples include the SitePoint Marketplace or WebsiteBroker (see Resources).

Monday, November 19, 2012

How to Make My Own Google Website





1. Point your Web browser to 'sites.google.com.'
2. Sign in to your Google account. If you don't have a Google account or wish to use a separate account for your website, sign up for a new Google account. You already have a Google account if you have a Gmail account.

3. Click on 'Create site' to start creating your Google website.
4. Choose a website template, site name, URL and theme for your site. Google automatically generates a website URL based on the name of the site. You can change the last part of the URL to a shorter, easier-to-remember phrase. Click on the 'Create site' button at the bottom of the page when you are done specifying your website. Your new home page appears.
5. Add content to your website. Click links on your home page to switch to different pages in your website, just as you would when browsing a website. Click on the 'Edit page' button to change the content on the current page. Click on the 'Create page' button to add new pages to your website. Click on the 'More actions' button for additional website-management options.

How to Use the Google AdWords Keyword Tool





1. Sign in to your AdWords account if you have one, or visit AdWord's 'KeywordToolExternal' link. Pick the ad campaign and group when you get to the main page.
2. Go to the 'Keywords' tab to choose the 'Keyword Tool.' Find the field that reads 'How would you like to generate keyword ideas?' Choose categories such as 'Descriptive Words or Phrases,' 'Website content' or 'Existing keyword' to generate a keywords list.

3. Enter a word or phrase into the search field that best describes your message, product or service. Type words such as 'chocolate ice cream' if your are using the descriptive search option. Type the URL of a website into the keyword search if you want to get ideas based on its that site's content. You can also use the shaded keyword list on the search page to choose an existing keyword.
4. Filter your results after choosing one of the keyword search options in Step Three. This option narrows down to the top keywords related to your search. Pick 'Get Keyword Ideas' to get a list of related keywords.
5. Read the keyword search volume statistics on the keyword search page. Select 'Choose Columns to Display' to view advertising competition for your keywords. You can also view 'Last Month's Search Volume' and 'Avg Search Volume' to see the popularity of your keywords.
6. Create your own list in AdWords to save your keywords. Customize your list by adding a 'Match Type,' then click 'Add' next to your keywords. Use the drop-down menu to add your keywords as a phrase, an exact type or a negative match.
7. Open your keyword list in a spreadsheet program such as Excel, then save your keyword list as a text or .csv (Excel) file to view it. Next, click 'Save to Ad Group' in AdWords. Or, view 'Estimate Search Traffic' after saving your list to see how many visitors searched for your content. Add or delete any keywords under this option, then save your changes.

Sunday, November 18, 2012

How to Add Advertisement to a Blogger Blog





1. Open the dashboard of your Blogger blog. Click on the 'Template' or 'Layout' tab and choose 'Page Elements.'
2. Decide where you want the ads to appear on your blog. Click on the 'Add a Page Element' link for that section of your blog. Press the 'Add to Blog' button for the AdSense option.

3. Enter your email address, the language of your blog and the language in which you wish to receive emails in the appropriate fields. If you already have an AdSense account, click on the 'Sign In' link instead.
4. Press the 'Create Account' button if you're new to AdSense. AdSense will send you an email with a link you must follow. After clicking on the link, fill in the information for your new account. AdSense will send payments to the address you supply.
5. Select the appropriate radio button to either grant access to your account to partner websites or not. Check all the boxes to agree to AdSense policies. Press the 'Submit Information' button.
6. Personalize the appearance of ads on your blog in the pop-up preferences screen that appears. Save your choices by clicking on the 'Save Changes' button. You can come back later to change your selections.

Saturday, November 17, 2012

How to Get Paid to Embed YouTube Videos





1. Sign in to your YouTube account.
2. Visit youtube.com/partners and click 'Apply Now.'

3. Read the advisory notice and click 'Apply Anyway.'
4. Fill out the form with your name, contact information and information about your video content, such as your industry and the frequency at which you create new videos. Click 'Review Application.'
5. Agree to the terms and conditions if you receive a notice from YouTube that it approved your application. You will begin generating revenue when viewers click the ads in the videos you create and embed.

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