How to Improve CTR on Landing Pages

1. Add multimedia to your landing page to make it stand out from the hoard of landing pages that clutter the Internet. Use video to convince visitors that your site is professional, and to differentiate it from other pages.
2. Place the most important information on the site where customers will see it as soon as they land on the page. Design your site so everything critical is placed on the site in a location where customers don't have to scroll in order to see it.

3. Test different colors on your pages. Experiment with background, font, banner and border colors. Track all your results and let each combination run for a few days to see which one achieves the best results. Color influences human behaviour in subtle ways, and the right color combination can cause people to take certain actions.
4. Split-test different headlines to find the one that converts into the most clicks. Create headlines that are attention grabbing and which are clear and to the point.
5. Avoid techniques that make customers think that they are being scammed, or that they have landed at a site that purely exists to make money for its owners. This mainly means avoiding pop-ups, pop-unders and flashing banners that promise prizes. These are all red flag for most visitors.