How to Put Keywords Into Google Ads With AdWords

1. Set up an account with Google AdWords. You will need a Google ID, which can be the same as your ID for other Google services such as Gmail or Adsense. Once you open your account, you will be given the opportunity to enter payment information and set up your ad campaign.
2. Choose the keywords that you want to use for your ad campaign. You can use the keyword tool provided by Google to brainstorm for keywords. When you type in a word, it will give you a list of related keywords that you can use for your ad campaign. Choose from the list of available keywords for your campaign. Your ad can be triggered when someone types in one of these keywords.

3. Write an ad for your campaign based on the keywords you selected. You should include one or two keywords in the headline and the description for your ad. When potential customers are searching for a particular word or phrase in Google, they will be more likely to click on your ad if one of the keywords they are searching for appears in your ad. Think about what the customer would actually be looking for and try to convey this in the ad you write. Avoid errors in grammar and punctuation as this can make your ad look unprofessional. You must limit the ad to 25 characters for the title, 70 characters for the ad text and 35 characters for the displayed URL.
4. Monitor the performance of your ads to see if they are doing well. One way to gauge the success of your ads is to look at the click-through rate. This represents a percentage of how many people are clicking on your ad. For example, if 100 people see your ad and 5 click on it, your click-through rate is 5 percent. When you have a high click-through rate, it improves your ad position with Google and you will not have to pay as much for each click.