1. Sign in to your Google AdSense account.
2. Click on the 'AdSense Setup' tab.
3. Select 'AdSense for Content.'
4. Choose if you wish to display an 'Ad Unit' which displays an AdSense box, or 'Link Unit' which displays a group of AdSense links. Click 'Continue.'
5. Customize the look of your ad. The next page allows you to choose a theme and change the color and format of the ad. Click 'Continue.'
6. Add a channel to your ad. This allows you to group ads together easily and track their performance. You can choose to skip this step as this is optional. Click 'Continue' to go to the next page.
7. Type in a name for your Ad unit. Click 'Submit and Get Code.'
8. Copy the code and paste it in the HTML of your Web page. Add it within the
tags to make sure it is displayed. Save and publish your page online.