Thursday, August 25, 2011

How to Be Searchable on Google





1. Visit Google's URL submission page. Enter your URL and comments about the importance of your website in the designated boxes. Type in the verification code and submit to request an addition to Google's index.
2. Add photos to your website and add descriptions to the images. If people search for the subject of these images through Google Image search, they may visit your website. This is the same for videos and music files. Be sure you comply with copyright laws if you use any images on your website. Make sure you use keywords in the caption or cutline as search engines do not read images.

3. Use keywords within your text that draw viewers to your website. Use language that is clear and easy to understand. The best words to use in your text are common language search terms. If you run a news site or blog use headlines that contain current events or celebrities if relevant. Make your content interesting and informative so when your website appears in the Google search results people will click your link to read the information.
4. Create accurate, unique page titles to describe your content for viewers and for Google. Make titles short and descriptive. Create a meta tag for each page using Google's content tools to describe each page for search engines in two sentences or a short paragraph. This description may be displayed in search results. Use keywords in the headline, your subhead and the first two sentences of your story. Do not 'stuff' an article with keywords.
5. Build inbound and outbound links to related sites. To sift out junk sites Google evaluates the quality of links to see if they match the content of your site. Build inbound links within the content of your pages. Spread your outbound links throughout every page and not just concentrated on a few pages.
6. Whether your site is large or small, use a site map. This helps your viewers and Google. The site map should be linked to every page on your site so that search engine robots can find your content and add it to the index.

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