How to Increase Website Advertising Revenue

1. Experiment with ad placement and size. Standard advice is to have a large ad placed 'above the fold' where users are likely to see it. This may not work in your situation. Try putting ads in the middle or at the end of your text, moving them from the left side of the page to the right or using different sizes of ads. A simple change could make a big difference.
2. Blend ads with your editorial content. Eyetrack, which studies the way that people view Web pages, found that readers were more likely to look at an ad that blends with the page, rather than one that stands out.

3. Match the offers with your readers. The ads on your site should be for things that would interest the people who come to your site -- toys and diapers for a parenting site, for example, or golf equipment for a golfing site. If you're using a service that chooses ads for you based on you page text, tightly focus the text around the types of ads that you want people to see.
4. Explore alternatives to AdSense. The ease of AdSense has captured the interest of many new Web masters -- you simply paste the code into you site and Google does the rest. This doesn't mean that it's the most profitable, however. You may find better luck using ads that pay you a portion of the sale that you make. Find these companies through sites like Commission Junction, LinkShare or Amazon, which has its own associate program.
5. Increase your website traffic. The more traffic you have, the more likely people are to see your ads and click on them. Higher traffic can also allow you to demand higher prices for direct advertisements. Increase traffic through blogging, social media, improved search engine optimization or advertising on other sites.
6. Track all of your testing results. As you make these changes to your site, it's important to pay attention to which changes are most beneficial. Keep the methods that work and ditch the ones that don't.