How to Promote a Cafe Press Shop

1. Target online buyers. Add a link to all your email signatures for curious clients. Mention your shop on your blog, others' blogs and on message boards relating to your interest or business. Put a link on your website with graphics of available products. Consider buying some Google Adsense advertising.
2. Fill up your own website. Of course, many of your customers frequent your web space. This is the ideal place to promote your Cafe Press shop. However, a single link won't cut it here. This is the place to play up your products. Show photos of the products in use and let satisfied customers provide a quote.

3. Target buyers in real life. Make sure your customers know where to find your products. Have products available in your home to show guests and other supporters of your business and/or art. Wear the t-shirts and use the coffee mugs yourself. Consider giving them as gifts to favorite relatives.
4. Target your professional networks. Take some sample products to your local networking meetings. Place the link on your business card. Have sample products on display in your office or place of business, with your link prominently displayed.