How to Get Businesses to Advertise on Your Website

1. Establish a professionally designed website. Create a special page called 'Advertise' with a link to it at the bottom of each page. Hire a graphic designer and a marketing specialist to work on this site. Gather statistics about your web traffic and put together an online media kit that will sell the advertiser on the popularity of your site. Provide detailed information about ad sizes and options available. Include statistics on why online advertising works. See 'Resources' for an example of an 'advertise here' page.
2. Sign up for a Google Adsense account (there is a $5 setup fee). Click the 'Adsense Setup' tab and select 'AdSense for Content.' Choose the type of ad units that you want to display on your site (image, text or a list of links). Choose the size and format of the ads depending on the space that is free on your site. Select a color scheme that will go with your website. Submit the details and retrieve the code. Copy and paste the code into your web page editor. Ads from various businesses will display on your site immediately. Yahoo! has a similar search marketing program (see 'Resources' for a direct link).

3. Contact a representative to open a publisher's account with Doubleclick.com. This company is a top provider of ad serving on the Internet. You will be provided with an ad management solution that will work with your website depending on its size and subject matter. The service brokers the sale of ad banner space to companies that are interested in displaying ads on relevant and popular websites.