1. Never appeal immediately. Spend some time considering the best approach.
2. Read through the cancellation e-mail from the advertising network carefully and be clear about the reason for cancellation.
3. Study the advertising network's program policies and terms and conditions thoroughly and identify where your website or blog may have breached them.
4. Correct all problems with your website before appealing. If in doubt, err on the side of caution.
5. Write your appeal. This must clearly demonstrate your understanding of how and where you breached policies and detail the action taken to correct the problems.
6. Provide supporting information such as server logs if you are appealing against cancellation due to invalid clicks. The advertising network will need to be sure that you have identified the source of the clicks and have taken action to prevent them from happening again.