Tuesday, June 25, 2013
How to Get Review Products for Your Blog
1. If you want to obtain products to review, and if you have already crafted some superb content for your blog, the next thing you need to do is make sure people are reading it. Ping search engines, tweet out links to some of your best posts using relative hashtags, comment on other blogs, and promote the great blog you already have put together. Public Relations departments are more likely to respond to a blog with an established readership than to a new blog with an introductory post and a couple of AdSense modules.
2. The second thing you want to do to get products to review for your blog is to establish communication with the type of companies that manufacture products you would like to review. If you are an organic product lover, then find organic company fan pages on facebook and follow their twitter feeds. Casual communication is great for opening doors and for giving you the confidence to pursue step 3.
3. Step 3 is to cold call the companies who create products you would like to review on your blog. Look up their Public Relations contacts online and send an e-mail. If an e-mail address is not available, you can use a 'Contact Us' form to request contact information for a company's PR department specifically.Have a form review product request letter ready that includes the basics of your blog readership numbers, monthly clicks, and comment averages. Present this information along with a tailored pitch related to why you would like the opportunity to review their products. Let the company know the basic types of information you would include in a product review, and let them know the methods of communication you use to promote your blog content.If you are turned down by one company, don't take it too hard. Dust yourself off and contact the next person on your list.
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