How to Make a Blog Visible on a Website

1. Set up your blog on a sub-domain of your already up and running site. First name your subdomain (e.g. if your website address is www.booger.com, set up your blog on the subdomain www.booger.com/blog). You will need to go through your host in order to set this up. In general, you will use the same procedure that you did when you originally set up your site for hosting. After you have your blog set up on a subdomain, link to it from the homepage of your original website by creating a back link. You could also place a direct link to your blog on your site's navigation bar.
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Submit your blog to the major search engines. No one will know that your blog even exists if you do not list it into search engines. Although each search engine is a little different, generally all you will have to do is submit the root URL of your blog. Search engines that you want to make sure you submit to are Google, Yahoo! and MSN Live Search. After you have submitted your blog, you may have to wait a little while in order for the engines to properly index the blog.

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Make use of search engine optimization (SEO). After you have been indexed, you are still going to have fairly poor visibility in the eyes of search engines. When people use search engines to find answers, they are given listings of hundreds of thousands of results. Your blog will not be ranked high enough in these listings to get any visitors from the search engines. Depending on the blogging platform that you have chosen, there are different ways to set up your blog to be search engine friendly: write completely original content, use clean code and have a unique theme.
4. Create backlinks and include keywords into your blog. A backlink is simply a link from another site to your blog. An important rule to follow when posting backlinks is that you should only post them on sites that are relevant to your theme and are also reputable. The more backlinks that you post, the better. Also include keywords in your blog to draw focus to a niche. This step is fairly self-explanatory, but do not overdo it and be consistent with keyword use.
5. Make use of add-ons. If, for instance, you use WordPress as your blogging platform, it has plug-ins to add features to your blog. Many plug-ins are specifically designed for search engine optimization. Utilizing add-ons can be of great benefit if you find the right ones. One recommendation as a plug-in would be the all-in-one SEO pack.