How to Increase Pay

1. Know your audience. Research your audience. Find out about their wants, needs and goals. Why are they seeking your product or services?
2. Check out the competition. Look over their websites. What types of pay-per-clicks ads do they have? What content do they have on their pages, and how are they marketing their product? You may find a tip or two that will help with your efforts.

3. Find the right keywords. Keywords are what your visitors type in when they search. The right keywords optimize and bring more visitors to your site. The key to this is, again, know your audience. For example, if your site is about classic cars, you’ll need to very lightly sprinkle your pages with terms that people will use when searching for information about classic cars.
4. Continually track your results. Search engines have tracking options that allow you to monitor keyword performance, so take advantage of it. This way you get an idea of which keywords work and which don’t and can readjust.
5. Promote your site. Your address should appear at the bottom of your business cards and brochures. It should also be at the bottom of every e-mail you send, even if it's a personal site. Get friends to add you to their personal sites, and if they are on Facebook or Myspace, ask them to add you to that also. Do whatever it takes to get your website out there because the more people that visit your site, the greater your pay-per-click earning potential.
6. Test and retest your ads regularly. Track how a specific ad performs over a period of time. Get rid of the poor performing ads and replace with new ones.