Planning an eBook
1. Use a mix of creativity and business smarts and create an eBook that people would want to read. Use keyword search tools to find out exactly what subjects people search for online.
2. Choose at least 20 subjects that are the most marketable and typically get at least 30,000 to 50,000 hits a day. Whittle the list to a few by using the criteria of uniqueness and whether the topics are saturated on the Internet.
3. Sign up for Google AdSense. Create a one-page website with a survey asking what people think of your eBook idea or what they may want to see. Google AdSense helps bring traffic to your survey site by placing ads on the page that pertain to your website topic. Eventually, you will use this to get visitors to your eBook site.
Creating the eBook
4. Study the data on your survey after just a few days and start to create your eBook using any word-processing program. Keep the book under 40 pages and on topic to keywords you researched earlier.
5. Hire a ghostwriter after writing a few of your own eBooks and selling them independently through eBay or your website. Once you start turning healthy profits, it is best to have other people do the writing. Then you can focus on the marketing aspects, which will take most of your time.
6. Look for bargain ghostwriters and general content producers through outsourcing sites such as RentACoder. You can advertise your eBook project there and get bids from freelance writers.
7. Request use of SEO, or search engine optimization, in your eBooks. This means your eBooks contain keywords that enable the books to place high on search engines such as Google.
Marketing
8. Start selling your eBooks on your website using Google AdSense. If you paid attention to trends and start offering multiple eBooks on a weekly basis, you could be selling many of these and turning in big profits. Website design can be simple.
9. Set up commerce on your website using PayPal so customers can buy and download your eBooks.
10. Market your eBooks through methods other than relying exclusively on SEO and AdSense. Use mass email marketing to certain groups you know would be interested.
11. Visit forums on the net that pertain to the subject of your eBook. Leave a link to your website in one of them and your site likely will receive visitors within days if not hours.
12. Find blogs on the net that write about the subjects of your eBooks. Ask the bloggers to review your eBook or start your own blog if you can find time to write regularly. Buy an ad on a blog that is not yours but relates to the topic of your eBook.