Sunday, July 17, 2011
How to Manage a Blog
Managing a Blog
1. Run your blog like a business. Managing a successful blog requires having a plan in place. Evaluate how many times you will post a week, who your target market is, what topics you will focus on, and how you will attract visitors.
2. Brand your blog. Offer your visitors a unique selling proposition and focusing on providing them content unlike anyone else. Stick with a consistent style of writing that visitors will come to expect and rely on.
3. Market your blog. Part of managing your blog goes beyond just writing the content. Actively promote it on social networking sites such as Twitter, Facebook and Digg. Set aside a certain amount of time each day to submit new posts to these social networking sites and take time to comment on other blogs in your niche. Providing links back to your site in your comments can help gain you traffic.
4. Monetize your blog. Evaluate and experiment with different monetization methods. Consider implementing Google Adsense or promoting products on Clickbank that fall into your niche. Take time to review what methods are making money and which ones need to go. Managing a blog that will make you money, requires you to continually seek out and promote new products.
5. Decide on a call-to-action. Identifying a strong call-to-action will help you manage your blog and stick to your plan. A call-to-action could be getting a visitor to click on a Google Adsense ad, or follow through on an affiliate link in your blog post.
6. Focus on producing consistently high quality content. Have several posts waiting in queue for times that you are unable to update your blog. Having extra posts on-hand will serve as a backup and allow you to stick to your goals of uploading weekly content. Consider setting a publish date in advance to publish your blog posts for when you are not at the computer. This is an important part of managing your blog and making sure content is delivered to your visitors on a consistent basis to keep them coming back.
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