1. Turn on your computer. Go to the Google Analytics homepage. Login to your Google Analytics account.
2. Verify you have installed Analytics on your website. If you have not, you simply need to copy and paste the code provided within the Analytics platform into the HTML code of your website. Place this snippet of code anywhere within the body of your website's source code to enable Analytics.
3. Link your Google AdSense ads to your Analytics account. Look inside your AdSense account on the 'Overview' or 'Advanced Reports' pages for the link to integrate your accounts. Click the link to activate and join the accounts together by selecting your current Analytics account, or creating a new one. Henceforth, all AdSense ads will have Analytics data available.
4. Analyze your statistics. The Analytics platform will tell you the click through rate and the number of clicks of each individual link. Use that data to optimize your links.