How to Use Brand Names in Adword Ads

1. Read over the terms of your affiliate agreement, if you are creating an add to sell an affiliate product. Typically the affiliate agreements will list what terms and brands you are allowed and not allowed to use in any pay-per-click ads. If you use a brand name and the affiliate agreement expressly forbids it, you can be dropped from the affiliate program.
2. Create your AdWords ad from within the Google AdWords console. Include the brand name if it is mentioned on your website. Otherwise, you should include it just in your keyword list, which will trigger the ad to show when people search for that brand name. Do not write anything inflammatory about the brand in your ad because the trademark owner can lodge a complaint with AdWords and have the ad taken down.

3. Submit your ad for placement and enter your payment details in the Google AdWords console. Google reviews all ads before letting them go live in the search engine results. If you are a reseller or have an informational site, you should have no problems running ads with brand names in the text.