How to Set Up an Advertising Website

Preparing Your Website for Advertising
1. Design a visually appealing website that is easy to navigate. Place advertisements above the fold, meaning visitors shouldn't have to scroll down to view the ads. Remove any unattractive images or widgets to make room for the ads.
2. Analyze your traffic. Advertisers may not want to pay to be exposed to your traffic if it's too low, so give your website time to get regular visitors that will appeal to advertisers.

3. Target a specific audience. If you write a blog for moms, make sure all posts relate to topics moms are interested in. Don't deviate from your audience just to make a fast buck. Advertisers will appreciate your laser focus.
Set up Advertising
4. Choose an ad networks if you aren't very technical or if you have low traffic. With networks, someone else does all the hard work for you, and you simply paste the ad code into the code on your website. They will track visits and pay you based on clicks. The drawback is ad networks don't pay much.
5. Work directly with advertisers to secure advertising packages for several months or years at a time. This option can be lucrative if your website is popular. Decide how much you want to charge and what size ad your advertisers will receive for that amount.
6. Sign up to be an affiliate for sites like Amazon or other commerce sites related to your website content. If someone clicks your affiliate links and buys something from that site, you will receive a percent of the sale.
Show Your Worth
7. Post an Advertise with Us page on your site if you are working directly with advertisers. Write a few paragraphs about your demographic statistics. The more information you can provide, the better.
8. Create a media kit listing your ad options and rates. Many companies don't like to list their advertising rates directly on their website, as competitors can see them.
9. Add a contact form to the website and email the media kit to interested advertisers.