How to Change an AdWords Account to Connect It to Analytics

1. Visit adwords.google.com and sign into your Google AdWords account. This directs you to the account overview page.
2. Click on 'Reporting and Tools,' then click 'Google Analytics.'

3. Click 'Create my free Google Analytics account,' then type your website's URL. Click 'Continue' to view the Google Analytics tracking code.
4. Add the code to your website's code, ideally in the header right below the ending '
' tag. If you do not administer your website, contact your administrator or webmaster and send the code to him. This code needs to be on every page you want to track, so it's best to put it in a file like the header so every page is tracked.
5. Click 'Save and Finish.' You now have an Analytics account, and it's connected to your AdWords account.
6. Click on 'Reporting and Tools,' then 'Google Analytics' to view reports.