Thursday, March 22, 2012

How to Make a Web Page Earn Money





Prepare Your Niche Web Page
1. Find a niche topic for your Web page. Consider your own general areas of interest and expertise or use Web monitoring tools, like Google Trends or Reader, to see what topics people are searching on. Enter the topic's general keywords into Wordtracker's free keyword suggestion tool or Google's keywords tool and find 'long-tail' keyphrases to narrow the Web page topic for a specific niche. Follow this example: 'boating' to 'sailboats' to 'sailboat supplies' to 'sailboat safety supplies' to 'sailboat fire extinguishers.'
2. Register a domain name using a relevant long-tail keyphrase having a high search volume, for example, 'sailboatfiresafety.com.' Use .net or .org if necessary. Select two or three more highly-searched relevant keyphrases for use in your Web page copy, for example, 'fire safety on sailboats' or 'marine fire protection.'

3. Determine the revenue channel you want to use on your Web page for marketing online. Choose from affiliate marketing of relevant products, offering your own expert information or educational product or placing advertising on your Web page. Design it as a squeeze page, inviting visitors to sign up for a free newsletter and build your list of potential customers.
4. Write your Web page copy to give concise, relevant and useful information, emphasizing the value of the affiliate product, service, advertising or information opportunity your niche marketing Web page offers your reader. Focus your initial Web page copy using a headline incorporating your primary keyphrase. Write short paragraphs that include your secondary keyphrases two or three times in the copy. Format your content with subheadings and bulleted lists for readability.
5. Search online graphics sources, such as Google images or Flickr, to find a striking picture that reinforces your online marketing Web page message. Filter out images with copyright restrictions and choose from those having unrestricted usage rights. Resize your chosen image as necessary to use on your niche marketing Web page.
Create Your Web Page for Online Marketing
6. Download a premade web page template or squeeze page generator to build your Web page quickly and easily. Use your Web development skills and software to create your web page from scratch.
7. Insert your text copy and graphic image into your web page. Edit your copy to make it even more concise, relevant and compelling. Place a brightly colored 'call to action' button with inviting text, such as 'Get Your Free ebook Now!' prominently on your Web page. Locate it just after your copy to lead the viewer into taking the desired action.
8. Place advertising near relevant web page copy. Keep your ad count proportional to your page content for balance and an uncluttered appearance. Add a statement near your squeeze page email opt-in form assuring the subscriber of the security of their email address.
9. Keep your webpage as short as possible to minimize viewers having to scroll up and down to read your content. Locate important elements 'above the fold' in the upper 400-500 vertical pixels of your web page. Optimize your web page for search engines by using your keyphrases in the page title, description and keyword metatags.
10. Upload your webpage to your Web hosting server using an FTP program or utility and direct your domain URL to point to your Web page on the hosting server. View your Web page online and test the 'call to action' button or email opt-in form for correct operation.

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