How to Make Money on Pay

1. Know your product. The same holds true if you offer a service that you are trying to sell. The more you are aware of your product or service, the more you will be able to explain how it benefits your customer.
2. Develop an effective keyword list and write your ad with relevant but creative copy. By using the keywords that will bring targeted customers to your site, you will get greater conversions from clicks to sales. But just showing up in the top ads isn't enough: You need a great hook that will compel your customer to use the link to get to your site.

3. Stay within your budget. Sure, with PPC advertising you spend money to make money, but you don't want to spend more than you make.
4. Master the bidding process. Not only will a solid understanding of how the bidding process works help you from going over-budget, but it will also help you bid the right amount for each keyword.
5. Make sure you have an effective landing site. Once you have committed to spending money to get customers to your site, make sure the copy on your site will be persuasive enough to make them buy.
6. Analyze your campaign. Track which keywords work, which keywords don't. Know which encourage clicks and how many clicks are converted into sales. If part of your campaign is not working, if the clicks are not converting to sales, stop using it.