1. Create Campaigns or Articles that discusses or give some Bing information. Like this article, there are many people out there that are curious about what's going on with Bing. So, to be the top person to give this information to the public is good for you.
2. Bing has PPC Advertisement Program, this is the same as Google Adwords,
you might want to be ahead of the competition and advertise with Bing. With many people using Bing right now, you would like your business to be on the top of the search results.
3. Bing has the Microsoft Advertisement Program, this is like Google Adsense but is currently only Open to the US public now but for sure they will open it later to all. We know how Google Adsense rocks the marketing of each business, since Bing is just starting, We need to start looking at this now, to be ahead of our competitors.