How to Advertise in Your City Over the Internet

Google Adsense Advertising
1. Sign up for a Google Adsense account through the main advertiser site. Create the account in the name of your business, but be sure to indicate an authorized person to handle your online advertising campaign.
2. Set a budget for your Google advertising campaign. While it makes sense to begin with a small amount, your budget should be large enough to draw a meaningful number of new customers to your business. Allocate your budget between different keywords or text ads.

3. Choose a local targeting range for your campaign. Larger areas, such as entire states, will display your ad to a wider audience while smaller areas, such as individual ZIP codes, will restrict your campaign to nearby potential customers.
4. Visit the Google Adsense manager often to view ad click-through rates and costs. The Adsense manager allows you to make multiple daily adjustments to all aspects of your campaign and helps you improve the efficiency of your marketing budget.
Facebook Ad Manager
5. Sign up for an account through the Facebook Ad Manager. This platform is the second dominant advertising platform for small businesses. The Facebook Ad Manager allows you to create targeted, local display and text advertising that will appear on the right side of the page of Facebook users.
6. Choose images and text for your ads. The Facebook Ad Manager allows your business to create multiple variations of a specific ad. You can test the effectiveness of each variation of campaign and sequentially improve each round of advertising. Make incremental changes to your campaigns by adjusting only an image or text line for each variation.
7. Select targets for your ad campaign based on the demographic profile of Facebook users, including their location and their interests. For example, if your business sells pet food, you should select pet owners in your area or local fans of pet pages as targets. You may also consider selecting Facebook fans of your competitors as potential customers.