How to Increase Your CTR

1. Find the best placement for the ad blocks on your site. If your website is informational, ads placed at the end of your content will perform very well. If your website is transactional (for instance, if your it provides product reviews to potential consumers), ads will work better when placed at the top of your site. Each website is different, so experiment and track your results to find the optimal balance for your site.
2. Reduce clutter on the page, particularly around the header. Streamlined, uncluttered pages statistically produce a dramatically higher CTR. Make navigation and important pages easy for visitors to access, but avoid the urge to add non-essential elements which are not central to your site's function or message.

3. Left-align your ad blocks. Website viewers process information from left to right, so placing your ads on the left will increase their visibility and perceived importance to visitors.
4. Try both text-based and image-based ads on your website to find which yields a better CTR. Avoid ad options which offer a mixture of text and images. Research shows that some websites perform better with text ads, and some with images. But very few websites achieve an optimal CTR by mixing the two.
5. Increase the width of your ad blocks. Wider ad blocks are more readable and easier for visitors to process.
6. Try both blended and contrasted color themes for your ad blocks. Some websites perform better when ad blocks stand out against the content, while others do better with ads that blend seamlessly into the text. Track your CTR for both a blended and contrasting approach to determine the best fit for your site.