How to Write Google AdWord Ads

1. Select effective keywords to use in your ad. For example, if you are advertising ways for people to attract more visitors to their websites, use words like 'traffic,' 'more' and 'increase.' Keep in mind that your headline is limited to 25 characters and the two text rows must be 35 characters with no images or colors. The last line is for your URL.
2. Capitalize the first letter of each word in your headline except for words like 'and,' 'the' and 'in.'

3. Use questions, how-to information, interesting claims or a sense of trust in the headline to pull the reader in. Some examples include 'Want More Traffic?,' 'How to Get More Traffic' and 'Secrets to More Traffic.'
4. Use ellipses at the end of your headline text to indicate that a reader will find more information on the site you are promoting. For example, 'Get More Traffic Info... .'
5. Include different keywords and phrases in the text rows of your ad. Do not use words like 'free' or 'buy.'
6. Target the ad text to keywords that would appeal to someone performing a search that's related to your product or service.
7. Remove any words that don't absolutely have to be in the ad. Be specific.