Sunday, November 13, 2011

How to Find a Publisher on a Web Page





1. Look on the website for a name of an organization or company. This may be listed at the top or as part of a logo or trademark. Look for a 'contact us' link and determine the organization's official mailing or telephone number.
2. Examine the page URL. This is located in the address bar following the 'http://'. The type of domain may give you a clue to the publisher. Domains with .edu are from a college or university. Domains containing .gov are a federal or local government website. Other domains such as .com, .net or .org can be personal or corporate websites.

3. Look up the owner of the website using a 'whois' search. This is a tool that gives information about the person or organization that has registered the URL. Enter the URL into a website that provides whois information (see resources). Validate your request if prompted by typing a word or phrase into a box (this is to verify that you are a real person). Read the report and look for a parent organization or individual that registered the website.
4. Do further research on any parent organizations to determine what kind of information they provide. Many hate groups use another website appearing legitimate to promote their cause.

Friday, November 11, 2011

How to Delete Targeted Advertising From Google





1. Access Google's 'Ads Preferences' page at www.google.com/ads/preferences.
2. Click the 'Opt out' button in the middle of the page to stop Google's advertising partners from assigning the 'DoubleClick' cookie that tracks your browsing.

3. Click the 'Download the advertising cookie opt-out plugin' button to download a plugin (Internet Explorer and Mozilla Firefox only) and follow the prompts to permanently opt out. Safari users can accomplish this task by making sure third-party cookies are blocked. Select 'Preferences' from the Safari menu, click the 'Security' tab and make sure the 'Accept cookies' section has the 'Only from sites I visit' radio button checked.
4. Repeat steps one to three for each web browser and computer that you use to surf the web.

How to Set Up an Advertising Website





Preparing Your Website for Advertising
1. Design a visually appealing website that is easy to navigate. Place advertisements above the fold, meaning visitors shouldn't have to scroll down to view the ads. Remove any unattractive images or widgets to make room for the ads.
2. Analyze your traffic. Advertisers may not want to pay to be exposed to your traffic if it's too low, so give your website time to get regular visitors that will appeal to advertisers.

3. Target a specific audience. If you write a blog for moms, make sure all posts relate to topics moms are interested in. Don't deviate from your audience just to make a fast buck. Advertisers will appreciate your laser focus.
Set up Advertising
4. Choose an ad networks if you aren't very technical or if you have low traffic. With networks, someone else does all the hard work for you, and you simply paste the ad code into the code on your website. They will track visits and pay you based on clicks. The drawback is ad networks don't pay much.
5. Work directly with advertisers to secure advertising packages for several months or years at a time. This option can be lucrative if your website is popular. Decide how much you want to charge and what size ad your advertisers will receive for that amount.
6. Sign up to be an affiliate for sites like Amazon or other commerce sites related to your website content. If someone clicks your affiliate links and buys something from that site, you will receive a percent of the sale.
Show Your Worth
7. Post an Advertise with Us page on your site if you are working directly with advertisers. Write a few paragraphs about your demographic statistics. The more information you can provide, the better.
8. Create a media kit listing your ad options and rates. Many companies don't like to list their advertising rates directly on their website, as competitors can see them.
9. Add a contact form to the website and email the media kit to interested advertisers.

Friday, October 28, 2011

How to Stop Typo Squatters





1. Alert the users of your website to the typosquatting problem you are having. Display a message on your home page that tells your users about typosquatters. Encourage them to ensure they are typing the correct address in the address bar before they hit 'Enter.'
2. Purchase the domain names of variants of your web address before typo squatters do. Think of common misspellings of your web address. For example, if your web address has 'ie' in it, purchase a domain name that uses 'ei' as well.

3. Submit a formal complaint to Google (see Resources) if the typo squatter's website has Google Ads on it. Google will remove ads from typo squatters' sites.
4. Submit a complaint to an Internet Corporation for Assigned Names and Numbers approved dispute-resolution service provider (see Resources).
5. Hire a lawyer to help you sue the typo squatter(s) under the Anti-Cybersquatting Consumer Protection Act.

Thursday, October 27, 2011

How to Make Money Online Writing Poetry





1. Populate your poetry blog or website with advertising. Services such as Google Adsense will provide you with ads and a portion of the revenue when each ad is clicked. Online retailers such as Amazon.com will pay you a portion of the revenue from goods sold to a user who has clicked an ad on your site. Drive traffic to your pages by maintaining an active online presence, adding new poetry to your blog or website on a regular basis and promoting your work on social networking sites.
2. Solicit website advertising from local businesses for a flat fee. Gain a local following by participating in spoken word events and poetry jams. Promote your site by gathering names for an email list, sending out regular newsletters and tracking the number of visits to your site. Once you can demonstrate your online poetry has an audience, approach local businesses such as small bookstores to pay a monthly fee to have an ad on your site.

3. Publish pieces of poetry on revenue-share websites. These sites include Hubpages and Squidoo, which pay writers a portion of the revenue earned from each post. Depending on which revenue-sharing site you choose, you may have to place your poetry within the context of an article or otherwise tailor your work to the demands of the platform.
4. Submit your poetry to online magazines, also called zines. If your work is accepted for publication you may receive payment depending on the editorial policy of each zine. Many zines also run poetry and fiction contests, which may require an entry fee but offer a sizable prize to the winning entry.
5. Submit your poetry electronically for publication in print magazines and journals. Your poetry may not end up online through this method, but if it ends up in print you'll have used your online savvy to reach the publishers willing to pay you for your product.

Wednesday, October 26, 2011

How to Earn Money Blogging





1. Sign up for advertising sites like Google AdSense, Chitika or Kontera to add advertising links to your blog. When one of your readers clicks on the link, money is paid into your account. Never click on your own links.
2. Sign up for affiliate marketing websites like Linkshare, ClickBank, Shareasale and Google Affiliate Network. You'll need an established blog with several blog posts to qualify for most affiliate partnerships. Whenever someone clicks an affiliate link on your website and purchases a product from your affiliate partner, you receive a commission.

3. Sell advertising spots on your blog to companies. Once you have incoming traffic and growing popularity, approach companies that fit with your blog topic. Offer advertising space on your website for a specific monthly price. This type of advertising differs from a program like Google AdSense, which only pays when someone clicks. Selling ad revenue guarantees monthly income.
4. Turn your blog into an e-book. Companies such as Amazon, Apple and Smashwords allow authors to self-publish their work on their electronic platforms. Assemble your blog content into an e-book using their formatting guidelines. Advertise your e-book to your blog traffic and on your social media networks to generate sales.
5. Sell your own products on your blog. Technology bloggers may want to sell WordPress templates or their own programming applications. Sell your expertise using a membership site. Fashion bloggers with craft experience can create crafts, jewelry and clothing to sell. Figure out what your skills are and sell them on your website.

Tuesday, October 25, 2011

How to Add AdSense to a WordPress Theme





Install Advertising Manager
1. Navigate to your WordPress blog and log in to your administrative panel.
2. Click 'Plugins' and then click 'Add New.'

3. Type 'Advertising Manager' into the search box and click 'Search Plugins.'
4. Click 'Install Now' to install the Advertising Manager plug-in.
5. Click 'Activate Plugin' to enable Advertising Manager and begin using it to add AdSense code to your WordPress theme.
Import AdSense Code
6. Click the 'Ads' button that now appears in your WordPress administrative sidebar. You will be presented with an input box that you can use to add Google AdSense code.
7. Navigate to Google AdSense in a new tab or window and log in to your account.
8. Copy the AdSense code for an existing advertisement or create a new one if needed.
9. Paste the Google AdSense code into the Advertising Manager input box and then click 'Import' to add the AdSense advertisement to your WordPress administrative panel.
10. Title your advertisement and adjust any other settings related to the ad and then click 'Save.'
Add AdSense Ads to Theme
11. Click 'Appearance' and then 'Editor' in your WordPress administrative panel to edit your theme.
12. Select the theme element where you would like to add the AdSense advertisements.
13. Type '[ad#name]' replacing 'name' with the name of your AdSense ad in the position of the WordPress theme element where you want the advertisement to appear.
14. Click 'Appearance' and then 'Widgets' to add a simple advertising widget to your WordPress theme sidebar.
15. Drag the 'Advertisement' widget to the position on your sidebar where you would like the advertisement to appear and then select the ad that you'd like to display.

Monday, October 24, 2011

How to Sign up With pubCenter





1. Contact a service representative with one of Microsoft's account teams. Dial 800 Microsoft (642-7676) to speak with a customer-service representative if calling from the United States. Currently, the program accepts only publishers and content developers who are based in the United States.
2. Inform the representative that you wish to create an account for pubCenter. If the representative with whom you first speak is not able to establish the account for you, you may need to speak with a specialized representative in another department.

3. Provide your publisher information to the representative. Give your desired account user name and password and tell the representative if you you will need access for multiple users. Request and complete the IRS form W9 (Request for Taxpayer Identification Number and Certification).

How to use Google AdSense





1. 1. Obtain a domain name from eNom, GoDaddy or another reputable domain name registrar. Add hosting and build a quality website with good content about your business, organization or whatever is on the website.
2. 2. Sign up for a Google Adsense account. It's free and fairly easy to find on the Google main page.

3. 3. Submit your website for review, it will be looked at for compliance, so follow the rules or they will not publish.

Sunday, October 23, 2011

How to Start an Online Ebook Business





Planning an eBook
1. Use a mix of creativity and business smarts and create an eBook that people would want to read. Use keyword search tools to find out exactly what subjects people search for online.
2. Choose at least 20 subjects that are the most marketable and typically get at least 30,000 to 50,000 hits a day. Whittle the list to a few by using the criteria of uniqueness and whether the topics are saturated on the Internet.

3. Sign up for Google AdSense. Create a one-page website with a survey asking what people think of your eBook idea or what they may want to see. Google AdSense helps bring traffic to your survey site by placing ads on the page that pertain to your website topic. Eventually, you will use this to get visitors to your eBook site.
Creating the eBook
4. Study the data on your survey after just a few days and start to create your eBook using any word-processing program. Keep the book under 40 pages and on topic to keywords you researched earlier.
5. Hire a ghostwriter after writing a few of your own eBooks and selling them independently through eBay or your website. Once you start turning healthy profits, it is best to have other people do the writing. Then you can focus on the marketing aspects, which will take most of your time.
6. Look for bargain ghostwriters and general content producers through outsourcing sites such as RentACoder. You can advertise your eBook project there and get bids from freelance writers.
7. Request use of SEO, or search engine optimization, in your eBooks. This means your eBooks contain keywords that enable the books to place high on search engines such as Google.
Marketing
8. Start selling your eBooks on your website using Google AdSense. If you paid attention to trends and start offering multiple eBooks on a weekly basis, you could be selling many of these and turning in big profits. Website design can be simple.
9. Set up commerce on your website using PayPal so customers can buy and download your eBooks.
10. Market your eBooks through methods other than relying exclusively on SEO and AdSense. Use mass email marketing to certain groups you know would be interested.
11. Visit forums on the net that pertain to the subject of your eBook. Leave a link to your website in one of them and your site likely will receive visitors within days if not hours.
12. Find blogs on the net that write about the subjects of your eBooks. Ask the bloggers to review your eBook or start your own blog if you can find time to write regularly. Buy an ad on a blog that is not yours but relates to the topic of your eBook.

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