How to Calculate CPC

1. Bring up the Web page with the ad on your site or blog for reference. Determine your total income generated from this particular ad. If you're using a PPC program, like AdSense, your should easily be able to pull up a breakdown of this data.
2. Determine the total number of times that someone clicked on this particular ad. These figures should be laid out in the PPC program.

3. Divide the total income by the total number of clicks to determine the average CPC.