How to Earn From Google Ads

1. Sign up for an account. Getting a Google AdSense account allows you to access the program and is free to start. You will need to provide some personal information and to have an active e-mail account in order to get registered.
2. Read the fine print. A frequent complaint of Google AdSense users is that they later find out that they are ineligible to be paid. To be eligible, you have to not only comply with the AdSense agreement, but your website must also fit within Google's Webmaster policies. This information is carefully spelled out in the terms of agreement.

3. Pick your keywords. Not all words pay the same. Remember, though, that the highest-paying keywords are also the most popular. Before setting up your account, do some research on which keywords will apply to your website and earn you money.
4. Do your homework. Not only do you need to look at what words pay what money, but also at what your competition is using. Is it better to be the thousandth person to use a higher-paying word or to be the third person to work with a mid-level word? Like most business decisions, this involves a bit of a gamble. But the preparation you do now will save you a lot of frustration later on.
5. Don't be afraid to play dirty. You're trying to make money, not friends. Google AdSense allows you to block certain URLs from your website. Often, it makes sense to block your competitors, as you don't want them advertising on your website and making it more difficult to draw attention to you or your product. It is just as likely that your competitors will be blocking your URL.
6. Don't be afraid to change. Don't get locked into a certain keyword or setting. The Internet is almost fluid in what is popular and what is not. Change to what is going to make money for you at the time. Just because something worked once doesn't mean it always will. Like anything in business, it's important to stay up on the times.