How to Make Money by Allowing Ads on Your Website

1. Access your website's visitor log from your administrator's panel and note how many people come to your website each month. Use this information to determine which payment model will give you the most money from placing ads on your site: cost-per-thousand (visitors), cost-per-click or cost-per-action ('action' usually being a purchase from the company that owns the ad). For example, if you only get 300 visitors a month, a cost-per-thousand (CPM) payment model won't pay you anything for more than three months.
2. Open a PayPal account. Companies commonly pay for ad space using PayPal.

3. Sign up to be affiliates with companies that pay using your preferred payment model. Amazon, eBay and Google all have popular ad payment programs, but check also with your Web hosting provider and other companies whose goods appeal to your website's visitors. Be sure to read the terms and conditions of the program completely.
4. Copy the code for each ad you want to place on your site. Paste the code in a prominent place on a Web page your readers visit frequently. This may be at the top or side of the page, or it may be within the main content of the page. Make sure that the ads you choose for a page are relevant to your audience.
5. Increase traffic to the pages that contain ads. Blog guest posts are an effective way to get people to your site. Contact bloggers whose readers would be interested in your site and provide them with blog posts their readers will find helpful. Link to at least one of your Web pages in the blog post. Email signatures and forum signatures are other ways to draw people to your Web pages.
6. Monitor how much money you make from each ad on your website. Keep those that make the most money and switch out the ones that make less.