How to Increase Clicks on Google Ads

1. Write keyword-rich content for your website. Google AdSense scans your website and displays advertisements that match the keywords that your articles use. If Google is unable to determine the correct advertisements to display, your readers may see generic ads -- or no ads at all. If you run an article through a text analysis tool, you should clearly be able to determine its topic from the most common words and phrases.
2. Select colors for your AdSense units that blend well with the design of your website. Google allows you to customize the background, text and link colors of each AdSense unit, and a unit that looks the same as the rest of your website will look like website content rather than sticking out as an advertisement -- which readers will naturally look away from.

3. Try different AdSense unit sizes and locations. Google offers AdSense units units ranging from the large 728-by-90 pixel Leaderboard to the 125-by-125 pixel Button. If you find that an AdSense unit is performing poorly on your website, change the size and place it in a different location. For example, the 160-by-600 pixel Wide Skyscraper is intended for a website's sidebar area, while the 468-by-60 Banner tends to fit well at the top or bottom of an article.
4. Place AdSense units next to the most important content on a page. Visitors are likely to look at a website's navigation bar and article titles. Most readers will read the beginning of an article, but not all will read the article through to the end. Therefore, an advertisement above the primary content of a page tends to achieve a high CTR because most visitors will look at it before leaving the page.