How to setup Google Places tags

1. Start by choosing one of the six available tag options: photos, videos, coupons, menu, reservations or posts. Once you've selected a tag option, Google will display the tag within two business days and sometimes sooner. Tags do not make listings display more often; they merely grab the attention of people looking for businesses related to their search. For example, if three companies are listed for a specific area and all have similar titles and content, but only one business has a tag, that's the page many users will visit because it appears that Google is highlighting this business.
2. Monitor how a tag is performing on your Google Places account dashboard. Weekly updates help you track the tag's performance. Tags can be changed at any time. Many businesses run coupons for a limited time and after the coupon expires, the business might post information about their service and add a photo or another tag to attract local customers.

3. Experiment with the different tags. Each business model is different and customers may react to tags in different ways, depending on the product or service offered. Think about what a customer might expect to find from an online search. For a restaurant, a menu is the most likely choice, while a grocery store could benefit from running a special coupon. A company that offers a service might provide a short video to acquaint customers with what they offer. For a hotel, photos or reservations would be good tags to choose.