How to Calculate a Click Through Rate

1. Determine what definition of a 'click-through' you want to use. Not all CTRs are the same. It is a measure of how many times a link is clicked-through to a destination URL. This is usually a web page (also referred to as a landing page).
2. Design the best click-through rate for your purpose. If you need to know how many people clicked through from email, use the number of people clicking on the link (numerator or top number in the rate equation) divided by every 100 emails sent out (denominator or bottom number in the rate equation), delivered or opened.

3. Walk through an example. For example, website statistics show that 40 people click on your ad per every 100 impressions. The CTR is 40 (40 click-throughs per every 100 clicks). If website statistics show that 100 people opened an email after 1000 were sent out, the CTR is 100 / 1000 = 10. The most important thing is that you calculate the CTR the same way every time.

How to Build an Online Website Business

1. Determine the product you want to sell through your website. Finding a unique niche will likely lead to greater success, as selling common items will have more competition from established websites.
2. Register a domain name and create a website based on your products. The website should be easy for visitors to navigate, yet still entice them to make a purchase. Detailed descriptions and photos of your items instill buyer confidence. If you are unfamiliar with website development, consider outsourcing the design to a third party.

3. Promote your website to attract prospective buyers. This can be done through basic search engine traffic or through paid advertising. Attracting traffic from search engines is better long term, but it takes time for your pages to be indexed. Popular paid advertising services include Google Adsense, Yahoo Publishing Network and Bidvertiser.
4. Contact owners of websites in your niche and inquire if they have interest in a link exchange, meaning you place a link to their website on your page and vice versa. This can be beneficial for both parties.
5. Respond to inquires from people interested in your goods or services. With good customer service, you are likely to have your website's presence spread through word of mouth.

How to Get Approved for Google AdSense

1. Purchase a domain name, sign up for a web hosting subscription and set up a website. Or register an account with a free blogging or website platform where you have access to edit the HTML portion of your site, such as Blogger, Doodlekit or Weebly.
2. Think about and research topics for your website. Decide if you want to focus on a huge category (e.g., health and nutrition) or specialize in a smaller niche (e.g., the organic food niche within health and nutrition). Go online to tools that offer insight into Internet search trends, such as Google Trends, Pandia, Yahoo Buzz, Trendpedia and Microsoft adCenter Labs. Type in a topic or category to determine the topic's general popularity on the Internet.

3. Narrow down the topics for your website. Select a topic that is not prohibited by Google's AdSense program policies. Google won't approve your site for AdSense if it condones violence, gambling, drugs and alcohol, contains adult content, copyrighted material or hacking content, offers 'get paid to' program schemes or promotes other illegal activities.
4. Write articles and/or blog posts related to your topic. Place this content on your site, devoting each page to a single article or blog topic. This results in a targeted website, which helps Google's crawlers to determine what your page is about. Targeted pages also can increase your AdSense success since Google will target ads based on your site's content. Add videos and images to your website to attract readers and so that your site contains something else besides written content.
5. Go to the Google AdSense website (See Resources) and click the 'Sign up Now' button. Enter your website's primary URL (e.g., www.example.com) in the space provided. Type your full name -- the name in which you can accept checks from Google AdSense -- in the 'Payee' field. Enter a valid, complete mailing address and a valid email address at which you want to receive communication about your AdSense application and account. Hit the 'Submit Information' button and wait for Google to review your application.

How Can I Win at Keno?

1. Choose a set of numbers as your 'home set.' These can be birthdays, ages, house numbers, or just about anything else that's easily remembered. You will play with these numbers consistently in order to slightly improve your odds of matching the random draw.
2. Choose several other sets of random numbers to be played with your home set. Whereas your home set will remain a static set of numbers to increase the odds of matching the random number draw, playing with more cards of random numbers will help give your more coverage of the different numbers on the board, consequently increasing your odds of winning considerably as compared to playing with one card.

3. Establish your maximum keno budget. Divide your budget by the cost of playing each game to work out how many games you can play. The lower the cost per game, the better, even if prizes are comparatively lower. Lower priced games will mean you can afford to play more cards on more games, which will increase your chances of winning a prize.
4. Repeat the strategy of choosing your home numbers and several different sets of random numbers to see a consistent rise in your odds.

How to Unsubscribe From Google

1. Log in to your Google Account. Click on the 'Edit' link next to the 'Products' category.
2. Click 'Close account and delete all services and info associated with it to delete your account.'

3. Click on the check boxes next to the Google services that you currently use. Type your Google Account password in the 'Current password' field.
4. Click on the check boxes next to 'Yes, I want to delete my account' and 'Yes, I acknowledge that I am still responsible for any charges incurred due to any pending financial transactions.' Click 'Delete Google Account.'

How to Make My Google Ads Better Fit My Site

1. Open up the 'Google AdSense ad formats' page in your web browser.This page shows the formats and sizes for all the different types of ads that Google displays. All of the measurements given are in pixels, which is a standard measurement used in website design.Review these ad types carefully, as there are various types and sizes.
2. Open up the website on which you already display or wish to display ads.Consider the best places to put ads on your site or how to change existing ads given the content and layout of your site. As a general rule, place ads near navigation elements and in prominent positions.

3. Open your Web browser and log on to your Google AdSense account. Your AdSense home screen will appear.
4. Click on the second option along the blue menu bar labelled 'My Ads'.To create a new ad, click the 'New ad unit' button. To edit an existing ad, find it in the list of current ads and click it.Edit your ads to your satisfaction and ad them to your website.

How to Make a Blog Post

How to Make a Blogger Blog Post
1. Log in to the blog at Blogger.com with the login and password you chose when you signed up for the account. Upon log in, the Dashboard page appears, and the blog will be listed under the “Manage Your Blogs” title.
2. Click on the “Posting” tab for the area to write blog posts. Put in an interesting title, then write your blog post in the text box below. The first blog post usually introduces the blog’s theme and mission. Use the formatting buttons on the toolbar above the text box to format the text if you wish. Type in keywords separated by commas in the 'Labels' text box under your blog post. To publish the blog post, click on the orange button that reads “Publish Post.” To create new posts or edit existing posts, click on the “Posting” tab, and then click on the “Create” or “Edit Post” links.

3. To save the post for later publication, click on the “Save” button instead of the “Publish Post” button in Step 2. You can format the blog post by adding links, images, video, bullets, bold or italicized text. It helps to learn some basic HTML to format blog posts or articles online.
How to Make a WordPress Blog Post
4. Create a free WordPress blog account online at WordPress.com. Login to the Dashboard—the web location is your blog address followed by a “/wp-admin.” For example, if your blog was called Myblog.com, you would go online to “Myblog.com/wp-admin” to login to your blog Dashboard.
5. Click on the “Write” link in the top left under your blog name within the Dashboard to write a Wordpress blog post. Alternatively, click on the button that reads “Write a New Post” located in the middle right of the page. Enter the title and post text.
6. Write related keywords in the “Tags” section and click on the “Add” button. Check off any related categories and click on the “Add New Category” link to create new ones. Click on the “Publish” button on the right of the page.

How to Find a Publisher on a Web Page

1. Look on the website for a name of an organization or company. This may be listed at the top or as part of a logo or trademark. Look for a 'contact us' link and determine the organization's official mailing or telephone number.
2. Examine the page URL. This is located in the address bar following the 'http://'. The type of domain may give you a clue to the publisher. Domains with .edu are from a college or university. Domains containing .gov are a federal or local government website. Other domains such as .com, .net or .org can be personal or corporate websites.

3. Look up the owner of the website using a 'whois' search. This is a tool that gives information about the person or organization that has registered the URL. Enter the URL into a website that provides whois information (see resources). Validate your request if prompted by typing a word or phrase into a box (this is to verify that you are a real person). Read the report and look for a parent organization or individual that registered the website.
4. Do further research on any parent organizations to determine what kind of information they provide. Many hate groups use another website appearing legitimate to promote their cause.

How to Delete Targeted Advertising From Google

1. Access Google's 'Ads Preferences' page at www.google.com/ads/preferences.
2. Click the 'Opt out' button in the middle of the page to stop Google's advertising partners from assigning the 'DoubleClick' cookie that tracks your browsing.

3. Click the 'Download the advertising cookie opt-out plugin' button to download a plugin (Internet Explorer and Mozilla Firefox only) and follow the prompts to permanently opt out. Safari users can accomplish this task by making sure third-party cookies are blocked. Select 'Preferences' from the Safari menu, click the 'Security' tab and make sure the 'Accept cookies' section has the 'Only from sites I visit' radio button checked.
4. Repeat steps one to three for each web browser and computer that you use to surf the web.

How to Set Up an Advertising Website

Preparing Your Website for Advertising
1. Design a visually appealing website that is easy to navigate. Place advertisements above the fold, meaning visitors shouldn't have to scroll down to view the ads. Remove any unattractive images or widgets to make room for the ads.
2. Analyze your traffic. Advertisers may not want to pay to be exposed to your traffic if it's too low, so give your website time to get regular visitors that will appeal to advertisers.

3. Target a specific audience. If you write a blog for moms, make sure all posts relate to topics moms are interested in. Don't deviate from your audience just to make a fast buck. Advertisers will appreciate your laser focus.
Set up Advertising
4. Choose an ad networks if you aren't very technical or if you have low traffic. With networks, someone else does all the hard work for you, and you simply paste the ad code into the code on your website. They will track visits and pay you based on clicks. The drawback is ad networks don't pay much.
5. Work directly with advertisers to secure advertising packages for several months or years at a time. This option can be lucrative if your website is popular. Decide how much you want to charge and what size ad your advertisers will receive for that amount.
6. Sign up to be an affiliate for sites like Amazon or other commerce sites related to your website content. If someone clicks your affiliate links and buys something from that site, you will receive a percent of the sale.
Show Your Worth
7. Post an Advertise with Us page on your site if you are working directly with advertisers. Write a few paragraphs about your demographic statistics. The more information you can provide, the better.
8. Create a media kit listing your ad options and rates. Many companies don't like to list their advertising rates directly on their website, as competitors can see them.
9. Add a contact form to the website and email the media kit to interested advertisers.