How to Post Ads on Google

1. Create your AdWords account. Go to Google's homepage and click on 'Advertising Programs.' Click the 'Google AdWords' option to be taken to the AdWords' homepage. Click 'Start now.' Sign in with your Google account email address and password, if you have one, or select the option to set up a new one. Choose the username and password you want to use for your AdWords account. Select the appropriate time zone and currency. Check the email address which you used to sign up. Click the confirmation link in the email message from Google AdWords to verify and sign into your account.
2. Specify the settings for your advertising campaign. Click the 'Create your first campaign' option in your AdWords account to view the initial 'Settings' tab. Select the appropriate language for your advertisements and the locations -- country, region, city -- for displaying the ads. Select where on the Internet you want your ads to show. Click 'Google search' to have your ads posted on Google's search engine and/or click 'Search partners' to have your ad shown on sites like the Google Product Search. Or, click 'Display Network' to have your ads featured on Google's partner sites that display content, such as articles and videos, related to your ads. Enter your daily budget--the amount you want to spend each day--and the maximum cost-per-click (CPC) you want to pay when people click on your ads. Click 'Continue.'

3. Create the first ad for your campaign. Enter the headline for your ad. Write the two lines of text that describe the product or service you're advertising. Type the 'Display URL'--the website address you want shown in your Google ads. Type the 'Destination URL'--the website location to which users are sent after the ad is clicked.
4. Specify keywords for your ad campaign. In the 'Keywords' box, type the keywords and phrases for which you want your ads to show, separating each by a 'return.' Open the Google AdWords Keyword Tool to help find keywords related to your advertising campaign and estimate traffic and costs-per-click. Click on the 'Opportunities' section at the top and select the 'Keyword Tool' on the left column in the page to reach the tool.
5. Manage your campaign. Under the 'Campaigns' section of your AdWords account, choose the name of your advertising campaign. Select the 'Ad groups' tab to create additional ads for your campaign. Select the 'Settings' tab to edit the budget for your account, start and end dates and other advanced settings like demographics-targeting for your advertisements. Select the 'Keywords' tab and click on the 'add keywords' button to add additional keywords for your campaign.
6. Submit valid billing information to activate your AdWords campaign. Select the 'Billing' tab in your AdWords account and go to 'Billing preferences.' Select the country and time zone for your billing location and click 'Continue.' Choose either the 'Postpay' (pay for ads after you accrue advertising costs) or 'Prepay' (pay for ads before they're active) option. Enter either credit or debit card or bank account information. Click the 'Save and Activate' option when finished.