How to Sell an Online Community

1. Compile reports on traffic, number of monthly users and any income the online community makes. Monthly users and traffic reports can be exported from Google Analytics (see Resources) or any other website traffic tracking system you are using. For income reports, export those from the companies you are utilizing to make money, such as Google AdSense.
2. Calculate the worth of your website by multiplying its annual revenue by three to six. Use your income reports to determine how much you make annually before taxes.

3. List the website on specialized sites such as Flippa and Buy Sell Website (see Resources). A variable fee is charged for both listing and selling the site. Create a standard ad or an auction for the site. Ads must include the URL, revenue figures, visitor totals, a detailed description of where and how you get the revenue and your accepted payment methods. Include any screen caps that back up your revenue and visitor claims.
4. Agree with the buyer on a transition plan, including the transfer of the domain name. Ask for a partial payment, with the remainder paid when you transfer the actual website files to the buyer. Put the files on a CD or DVD and send them to the buyer using a mail service with a tracking number for additional security.