How to Set Up a Banner Ad for a Google Content Network

1. Design your banner. Do this by using graphics software such as Photoshop or with banner-creator software like Banner Maker Pro. Alternatively, hire a web graphic designer to supply you with professionally made banners for your ad campaigns. Create or order your banners in gif, jpg, png or swf format only.
2. Log in to your Adwords account. Locate the 'New campaign' button beneath the graph showing current campaign statistics. Click this button to load a page, allowing you to select the settings for your banner ad campaign.

3. Click on the 'Campaign Type' drop-down menu. Select 'Display Network only (Display ad builder).' The Display network ad builder will subsequently load in the same page.
4. Name your campaign in the 'General settings' field. Enter the geographical locations where you want your ads to appear, and the language your customers speak.
5. Select devices. This determines on which kinds of computers or handheld devices your ad will show. You may select 'All available devices' or opt for 'Desktop and laptop computers,' which will prevent your ad form being displayed on iPhones or other mobile devices.
6. Enter your bidding and budget. The bidding amount or Cost Per Click is the price you are willing to pay for one click on your ad. Your budget is the maximum amount you want to spend on the campaign per day.
7. Set Ad extensions. Ad extensions are optional and allow you to append a phone number, product details, site links or a phone number to your ads.
8. Enter advanced settings. Set your ad schedule dates, ad rotation preferences and demographic bidding. The ad schedule determines the date your ads start and end. Ad rotation allows you to rotate different ad designs as a way of testing conversions. Ad demographics allows you to target specific ages or set gender preferences.
9. Save and continue. A page will load asking you to create an ad group. Name the group and select 'Image ad.'
10. Chose keywords. Enter around 10 to 20 keywords related to your product or service. Add or delete keywords at any time. Save the ad group. A window will open asking you to upload your image.
11. Upload your banner. Using the provided 'Browse button' locate the banner you created on you hard drive. Give the image a title, type the URL you would like to display, and the URL where you want your visitor to land. Click 'Save ad.' Once a member of Google's staff has approved your ad, it's status will change to 'Active.'